How to Use Shop Sections to Boost Sales

how to use shop sections to boost sales Want to know how to use your shop sections to boost sales?

I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for in your shop.

The client had a lot of “unicorn” theme products, which is very hot right now on Etsy. They were selling so well for them that I recommended that maybe they just break these products into their own section, “🦄Everything Unicorn”. This way if this is what the customer is interested in, they can see all the products available at once and maybe they will end up buying more than one item.

So, this got me to thinking of some of my other advice when it comes to using shop sections to boost sales.

Shop Sections for Top Sellers

People tend to like to buy products that they know other people have bought as it lessens the risk. Therefore, you could make it easy for customers and have sections such as:

Best Sellers
Top Sellers
Customer Favorites
Top Rated
It List
Back in Stock

Shop Sections for Sales and Promotions

If certain items in the shop are on sale, discounted, lower priced and so forth, peak their interest with shop sections such as:

On Sale
Clearance
Overstock
Closeout
Outlet
Exclusive Savings
Last Chance
Going Fast
Almost Gone
Limited Time Offer
Today’s Deals
New Markdowns
Up to 70% OFF
Under $50

Shop Sections for New Products

If your regular customers just want to see what’s new, you could do shop sections such as

What’s New
New Arrivals
Just In
New Collection
2019 Collection
Hot Trends

Shop Sections for Types of Products

Maybe you have distinct product offerings (like the unicorn example I gave above) that would do better to be broken out on their own, such as:

Ready to Ship
Organic Collection
Mix and Match
Choose Your Design
Personalized Gifts
Limited Edition
Print Sets

Shop Sections for Holiday & Seasonal

Holidays, occasions, and special events are always great as shop sections (although just temporarily) such as:

💗 Valentines Specials
🐰 Easter Decor
🍁 Fall Favorites
☃️ Winter Shop
🎁 Mothers Day Gift Guide

I love brainstorming new product ideas with clients, coming up with innovative ways to market and promote your shop as well as uncover the reasons why your sales might be slow – so book a Phone Consultation and visit my Etsy shop.