My tip of the week …If you are running online ads, such as Google or Microsoft ads, always make sure to consistently check and eliminate any negative keywords. You don’t want to pay for clicks that are completely irrelevant.

Ad tip … Google Shopping Ads have a 2% conversion rate, which is a pretty good return. Wordstream has a very informative post on how to maximize these ad campaigns.

Hot trend ... interesting news for fashion businesses as Google released data this week that found that, from the U.S. to India, searches for comfortable attire like loafers and oversized garments are on the rise while searches for clothing like high heels and anything slim fitting are on the decline.

Sales opp … consider selling on Amazon’s Bargain Finds if you have low priced items, where everything is under $20.

Need to know … interesting article about Etsy’s sellers growing frustrations with the marketplace on Vox.

Must read … Small Business Saturday (November 30th) is a huge opportunity for small businesses, so start preparing now with my extensive SBS tips, advice and ideas.

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