One of the most proven ways to drive more traffic to your ecommerce site or website in general is to add a blog.
Websites with a Blog Tend to Have 434% More Indexed Pages in Google
Why?
The more content you give for Google and other search engines to crawl and index, the better your site will rank and the wider your reach will be in search results.
Websites with a Blog Receive 97% More Links
Why?
Backlinks from “authoritative” or well known websites are very important for your site’s overall SEO. These sites are more likely to link to one of your blog posts (if they find the content intriguing enough) than they are to your website.
This strategy is of a different mindset than simply doing a blog post in hopes it will get on the first page of Google search results. The chances of that are unlikely, unless you optimize the post to be cornerstone content of 2,500 words or more.
Get More Targeted Customers
Having a blog means potential customers can more easily find your products and services. If you title your blog post with a popular question your target market asks, they click on the blog post and inadvertently discover you. You can also scatter your products and services through the post (as I have done here).
Adding a Blog to Your Site
If you sell on Shopify, here is how to add a blog to your store. If you sell on Etsy, you can create a blog for free on WordPress and then link to your Etsy shop through one of your menu items (as I have done on my blog here).
Be sure to read my article, How to Write a Blog Post.
You will also want to check out my brand new 30-page printable Blogging Planner.
I also offer blog post writing services and custom blogging strategy plans. Just send me a message at attentiongetting@gmail.com to discuss.
I hope you enjoyed this post on proven ways to drive more traffic to your website.
Stats Source: Hubspot
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