by Gail Oliver, Online Marketing Consultant
Whenever a crisis impacts the world, much like the coronavirus is doing, life and business will inevitably change.
For example, after 9/11 airport security screening changed enormously. We will likely see the same impact now after the coronavirus, but this time you will be screened for your health.
- Technology will be developed that will allow an immediate test on all passengers for any type of infectious disease before they are allowed to board a plane, boat, cruise ship or even cross the border in their car. It may be many years off, and a tedious process, but it is a likely reality.
- These health screenings might then carry over to other events, such as concerts, sporting events, schools and other mass gatherings.
- Home test kits might also become a reality as people will want to test themselves.
- If you never invested in travel insurance before, you will likely see more people purchasing it, if they just lost money on a vacation they had to abandon. The good news is, with increased demand, it might become less expensive.
- If your business or event never purchased business disruption insurance in the past, you will likely be reconsidering after this shutdown caused by the coronavirus.
- Cleaning products will change. Don’t be surprised to see companies that sell disinfectant wipes, for example, now position them for “100% effectiveness against infectious diseases”.
- New services will emerge for cleaning and sanitization as well as for emergency preparedness, among others.
- Online teaching platforms will expand for elementary, high school and college students, if classrooms shut down for long periods of time.
- Masks will be developed that will be 100% effective in stopping transmission of the flu.
- Brands that manufacture products that are currently selling out, such as toilet paper, might decide to bypass the middle man and start their own ecommerce sites, selling directly to customers online, at very least in times of urgent need.
- Online sales will increase, meaning more opportunities for shipping, transport and logistics companies.
Keep calm and carry on everyone.
© 2020 Gail Oliver. All rights reserved.
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