How Shopify's New Shop App Helps Stores Get Seen (Sort of)

by Gail Oliver, Online Marketing Consultant

One of the biggest problems my Shopify customers always tell me is getting traffic to their store, since Shopify does not have a marketplace portal like Etsy or Amazon does.

Well, this week Shopify attempted to change this by the release of their Shop Mobile Shopping App so if you have a Shopify store, this might be the solution you were looking for.

What It Does

While there are still limitations (such as no search function) what the free app does do is provide the shopper with customized product recommendations based on shops that they have already shown an interest in, either having purchased a product from their Shopify store in the past or by following their profiles in the app.

What It Doesn’t Do

Shoppers will NOT see a feed of products from shops they don’t know or care about, and the app will not allow shops to advertise. This is with the exception of a feature that allows shoppers to browse local merchants, see which ones currently support delivery and in-store purchase, and then make purchases to support them, mostly as a reaction to COVID-19.

Therefore, if you sell on Shopify, download the app and encourage your customers to do so as well. If they start shopping from the app, your products will then show up in their feed (because they have bought from you in the past), giving you an opportunity to stay in front of them.

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