by Gail Oliver, Online Marketing Consultant

Are things slow in your online shop right now? Use this time to prepare for some key upcoming sales opportunities to get a jump on the competition, as well as tweak your SEO (because people start searching sooner than you think).

Upcoming Sales Opportunities

  • Searches for dorm décor start July 5 and peak August 18.
  • Searches for back to school start July 14 and peak August 17.
  • Searches for fall decor start July 21 and peak September 1.
  • Searches for fall fashion start July 21 and peak October 13.
  • Searches for winter clothing start July 21 and peak November 10.
  • Searches for Halloween costumes start July 28 and peak October 27.
  • Searches for Thanksgiving décor start August 12 and peak November 24.
  • Searches for Halloween decorations start August 25 and peak October 6.
  • Searches for winter décor start August 25 and peak December 29.
  • Searches for Christmas gifts start September 1 and peak December 21.
  • Searches for Christmas décor start September 15 and peak December 1.
  • Searches for toys (for Christmas) start October 6 and peak December 14.
  • Searches for Black Friday sales start November 3rd and will peak on November 26.

Other Things to Know This Week