How This Tip of Mine Brought Instant Sales

by Gail Oliver, Online Marketing Consultant

I always tell my customers that if you can quickly jump on something that is trending in pop culture, it can bring you a ton of traffic and sales that can have residual impact.

Two days ago when I read about how a “VOTE” necklace that Michelle Obama wore at the DNC drove crazy sales for the designer of the necklace, I quickly emailed several of my jewelry customers and told them to get one in the shop, if they can. The very next day, “Vote Necklace” was the top trending search on Etsy, and it’s still trending today.

The results: Well, other shops had the same idea and soon there were over 1,200 Etsy listings for a VOTE necklace. One new Etsy shop sold 51 vote necklaces in a 24-hour period, accounting for almost 1/3 of their sales to date. Another new Etsy shop sold 25 vote necklaces in a 24-hour period, accounting for over 25% of their sales to-date.

Another benefit to capitalizing on a trend is that it brings traffic into your shop to see what else you sell. At this slow time of year, it’s a great way to get new customers that you can then come back to when it’s time for Christmas gift buying.

Be sure to visit my Etsy shop to see all of the business and marketing products and services I offer.