Reasons Customers Don't Buy Online

reasons customers don't buy online Want to know the top reasons customers don’t buy online?

Do you ever wonder why visitors to your site don’t buy? According to a 2021 survey by Bizreel, the top factors in making a purchase from a website are:

Price (89%)
Brand (57%)
Delivery Method (49%)
Return Policy (49%)
Shop Reviews (47%)
Refund Policy (44%)
Business Age (11%)
Other (3%)

Table of Contents

If Price is the Reason

If you think price might be the reason you are not selling, then you need to take a look at your top competitors and compare prices. Then, before you lower your prices, try a sale that brings your price down to what your competitors are charging, if your profit margins allow for this. Then you will be able to tell for sure, and decide if you need to make changes in order to be able to afford charging the lower price.

If Brand is the Reason

If you think that customers are not confident in your brand, then include your brand story in every listing description. Indicate how long you have been in business, how much you have sold, good customers reviews and so forth. I can write an effective Brand Story for you.

If Delivery is the Reason

A lot of customers expect next day delivery, due to Amazon offering this. However, if you cannot deliver faster, simply be honest with customers so that there are no wrong expectations.

If Return Policy is the Reason

If you do not allow returns, just indicate why. Customers will be understanding. But if you do not indicate why, and just say “No Returns”, it seems harsh and suspicious.

If Shop Reviews is the Reason

If your reviews are not good, you have to do something to fix them going forward. So listen to what customers complained about, make the changes, and indicate you have done so. If you have great reviews, move them to the forefront of your website and mention in your listings.

If Shop Refund Policy is the Reason

If you have no refund policy, that is definitely a game breaker with customers. So always mention what yours is, even if you do not offer refunds, but state why.

If Business Age is the Reason

Again, that can be spun into an effective Brand Story. I can write an effective Brand Story for you.

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About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.