Black Friday Ecommerce Checklist

Black Friday Ecommerce checklist

Need a Black Friday ecommerce checklist? It is a great way to make sure you are ready for the biggest selling time of the year with this handy checklist.

Black Friday / Cyber Monday Checklist

Host a giveaway on social media, two weeks before Black Friday (so tomorrow) to attract the attention of potential new customers.
Check product inventory and supply inventory levels.
Check packaging and shipping supplies inventory levels.
Update store inventory levels if they are getting low, so you do not sell out and cause listings to deactivate.
Check all expired, sold out and inactive listings to see if there is anything that needs to be re-listed.
Update social media shop banners and avatars for Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa & New Years products & sales.
Update store banner & avatar for Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa & New Years products & sales. Be sure to add “Last Day To Order By” date.
Update shop owner photo to a festive one, just for fun.
Change email signature to show holiday, Black Friday and Cyber Monday sales.
Consider increasing daily ad budget for the month of November or just for November 25th to November 29th.
Only run ads on listings that have the highest sales conversion rate to maximize ad dollars.
Email customers Black Friday offers on November 25th.
Email customers Cyber Monday offers on November 28th.
Post to social media daily, and several times a day from November 25th to November 29th.
Comment daily on popular Facebook and Instagram posts that your target market reads, to get seen by their followers.
If you sell on Etsy, close orders as soon as they ship, to avoid shop getting paused.
Check that all links are working. Links from your social media sites to your store, and vice versa.
Include coupons or gift guides for Valentine’s Day in all packages.
If comfortable, encourage local buyers to do curb side pickup.
Email your local business writer(s) today and ask to have either your Black Friday, Small Business Saturday or Cyber Monday special mentioned in any write-ups they are doing.