Online Home Bakery Marketing Plan

If you’re an online or home bakery looking to get more traffic to your business, my Online Home Bakery Marketing Plan is really all you need!

My 12-Month Online Bakery Marketing Plan gives you hundred of tactics to do each month focusing on advertising, publicity, content marketing, social media, promotions, email marketing and so much more.

There are over 300 creative tactics in all. Here are just a few example tactics from the January page (you get all 12 months in the plan):

Table of Contents

Bakery Marketing Plan Tactic: Publicity

Submit an email pitch to your newspaper’s food editor asking them to mention your shop in honor of National Baking Month (January), for a story about local bakeries that sell online.

Bakery Marketing Plan Tactic: Social Media

Sample page. Click to download all 12 months.

Post a cake with icing that reads, “Happy New Year” on Jan 1st #cakesofinstagram #cakestagram #cakedesign #cakeart #instacake.

Bakery Marketing Plan Tactic: Social Media

Post a carousel or reel of a favorite baking tool or accessory every day for #NationalBakingMonth (January).

Bakery Marketing Plan Tactic: Email

Change up your email opt-in incentive to include a free one-page printable calendar for the new year clearly labeled with your shop name and url as a frequent reminder, even marketing dates for holidays and what appropriate baked good gift they could send to someone.

Bakery Marketing Plan Tactic: Sales

Ask a few local coffee shops or food trucks if they will carry your baked goods, even if just for National Baking Month (January).

Bakery Marketing Plan Tactic: Content Marketing

Click to download.

Write a short article on “Great Food Gifts to Send to a Friend” with a byline that mentions your bakery name and website url, and submit it to Buzzfeed.

I hope you enjoyed these online bakery marketing plan ideas. Start marketing your online or home bakery business! Download the plan today!

If you’re a small business and you need more marketing advice, be sure to see my products and services. Be sure to also read: 101 Promotional Ideas for Your Small Business.