Is It Time to Rethink What You Sell?

is it time to rethink what you sell

As I’ve said before, it is not always your marketing that is hurting your sales. It could just be what you are selling. So try going through these quick three steps below to make sure your offering is covering all the bases.

Does the Product Solve a Problem?

A great way to find out if your product covers all of a customer’s needs, is to read the negative reviews about products similar to yours on Amazon. There is a wealth of information here about what people didn’t like, so make sure you deliver on these things in your products, and emphasize this in the product description. If you sell services, try reading reviews about competitors on Yelp or Thumbtack.

Does It Have the Features Buyers Want?

An easy way to find the product features that customers want is to go to Google and test some search phrases that end with “with” and “for”. It can be for a product, a service or even an occupation. If they are searching for it, they want it. I did it using Google autocomplete and found these top searches, for example:

Travel agent for destination weddings
Baby onesie with mittens
Realtor with low commission
Restaurant with private room
Wedding dresses for older brides

Is the Product Innovative or Interesting?

Buyers love products that put a new twist on a classic product. Recently I came up with an “attention getting” idea for a client of mine that sells candles. My idea was to create a candle with layers of red, white and blue wax (that smells like apple pie) in honor of team USA for the winter Olympics. The idea was to tell potential customers that every time the USA wins a gold medal, light the candle and place it in the window. Product ideas like this are also a great opportunity to get free publicity from blogs looking for interesting Olympic editorial, which brings new eyes to the shop.

Would you like me to take a look at your products, tell you which ones have the best sales potential, which ones need to be amped up and even give you an attention getting product idea? Then set up a 30-minute brainstorming phone consultation with me. I guarantee you’ll leave inspired!