If your business isn’t gaining the traction you hoped for, the issue might not be what you’re selling—but who you’re trying to sell it to. Aiming too broadly can dilute your message and make it harder to stand out. The solution? Zero in on a niche audience, even if just temporarily.
Take this clever example: I recently came across an article about Taylor Swift-themed Airbnbs. Brilliant! It’s a smart, timely way to tap into a massive, passionate fan base. If you own an Airbnb, you might want to jump on that trend—(and if so, make sure to download my Airbnb Marketing Plan). Even if the Swiftie buzz fades over time, it’s a highly profitable short-term strategy that can also attract media attention (and free publicity!).
The beauty of going niche is that it doesn’t have to be a long-term commitment. Think of it as riding the wave of what’s hot right now.
Let’s say you run a family restaurant. With a new Jurassic Park movie coming out, why not launch a limited-time “Dino Menu” for kids? If you’re a travel agent, highlight the best dinosaur exhibits across the country as themed summer vacation ideas. Toy store owner? Create an eye-catching dinosaur display to draw families in. These types of creative, trend-based campaigns can drive traffic, boost sales, and spark word-of-mouth—without requiring a full business overhaul.
Not sure where to start? Head over to Google Trends, or check out my Google Trends & Top Searches page for inspiration on what people are talking about right now.
Still feeling stuck? Email me at attentiongetting@gmail.com for a private consultation, and I’ll help point your business in the right direction.
© 2025 Gail Oliver. All rights reserved.
