When I wrote my first version of What to Sell on Etsy, I did a lot of research using various SEO sources to determine where there was high product demand combined with a low number of Etsy listings. I have now updated it for 2026, this time focusing solely on Etsy-exclusive searches and I uncovered some great opportunities where demand is greater than supply.
Examples of What to Sell on Etsy
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For example, there are currently 8,300 searches each month on Etsy for “Polaris Necklace”, yet only 118 listings. Now, this doesn’t mean there are truly only 118 polaris necklaces on Etsy (there are in fact 4,400 listings) but rather sellers are not using this exact search phrase in the title. Therefore, if I were selling a polaris necklace, or decided to add one into my shop to take advantage of this opportunity, I would lead the listing title with the exact search phrase, as such:
Polaris Necklace in Gold and Silver with Dainty Chain and Pendant…
Now, I am not saying this will catapult you to the top of search results as Etsy looks at many other factors when ranking your listing, but it can’t hurt if you are having difficulty getting traffic as Etsy does have a tendency to like search phrases in exact word order and exact phrasing.
More Examples
Some other interesting findings:
- “Summer Beach Candle Favor” has 3,000 monthly searches but only 67 listings.
- “Family Tree Clock” has 4,900 monthly searches but only 28 listings.
- “20 oz Fishing Tumbler with Funny Quote” has 16,000 monthly searches but only 38 listings.
- “Cotton 2 Piece Pajama Set Women” has 4,700 monthly searches but only 86 listings.
- “Luxury Corporate Gifts” has 30,500 monthly searches but only 877 listings.
The irony with the last search, is that “Luxury Corporate Gift” (no “s” on gift) has only 68 monthly searches and 15,100 listings. The “s” may or may not make a difference as Etsy search has been known to disregard whether an s is added or not if there is a listing that does have the “s” at the end of gifts and is a best seller, an Etsy’s pick, has free shipping, etc. Essentially, if the listing has all of these key ranking factors plus the exact search phrase, it is SEO gold.
Current Trends on Etsy 2026
The data is always based on the last 30 days, so my guide also helps to show current hot trends where supply hasn’t had time to catch up to demand yet. Now, some of these trends are trademarked, so that could be why searches are so much greater than the number of listings:
- Heated Rivalry
- Anti ICE
- Bridgerton
- Jellycat
- Wedding Zen
Again, I am just presenting the data of more than 300 listings where searches outnumbered listings, and in some cases equalled it, which is still an opportunity in my opinion. But when you see data such as “gift for him” has 82,700 monthly searches and 1,500,000 listings, it can be a bit daunting to find opportunities to get ahead on Etsy.
I’ve kept my current What to Sell on Etsy 2026 download at an affordable price as I will be updating it every two months, but it will save you hours of time trying to find unique product niches and/or SEO opportunities.
You might also want to read: The Hidden Cost of Too Many Etsy Listings
© Gail Oliver. All rights reserved. What to Sell on Etsy 2026
