Back when I worked in marketing at a large tech firm, our CFO once asked me to write her bio for a local “Top 40 Under 40” business award. I guess it was effective because she was selected.
That experience stuck with me, because today more than ever, crafting and presenting yourself as a polished, professional personal brand isn’t just a nice-to-have—it’s a powerful tool for unlocking new opportunities and standing out in any industry.
The Key Components of a Personal Brand
Below are the main things you need in order to launch your personal brand.
- A professional headshot
- A killer resume
- An engaging LinkedIn profile summary
- An informative bio (always needed when working with media and events)
- A brief but impactful social media bio (a shorter version of the above).
Whether you’re a lawyer, doctor, sales executive, upper management, realtor, travel agent, influencer, entrepreneur, or business owner, you want to make sure that your personal brand is consistent, compelling, and truly showcases you in a way that will impress.
What a Personal Brand Will Allow You to Do
Having a personal brand will bring you a wealth of new opportunities that will help your professional career and/or business in the following ways:
- Apply for higher level positions
- Apply to be on boards
- Apply to join professional organizations
- Submit yourself for consideration for awards
- Submit yourself for consideration for speaking engagements
- Submit yourself for consideration for publicity opportunities
- Attract new customers, clients, business alliances, partners, fans, and followers
- Bolster your credibility and trustworthiness
- Stand out from the competition
- Grow your business or career
- Prevent “imposters”
My Personal Brand Writing Service
As a professional marketer and writer, I am offering a new Professional Branding Package, which consists of:
- Resume overhaul (3 pages max)
- LinkedIn profile summary (200-300 words)
- Professional bio (100-150 words)
- Instagram/Facebook bio (20-30 words)
Please email me at attentiongetting@gmail.com if you would like to see samples of my work or wish to get started with your personal brand.
Embrace your personal brand and all the professional and financial opportunities it can bring you!
