Christmas is the biggest shopping season of the year, so why not take advantage of some of my Christmas Marketing Ideas below to help drive more customers and sales to your small biz.
Sponsor Your Local Christmas Parade, Tree Lighting, or Toy Drive
Local sponsorships opportunities are usually not very expensive, but they allow your business name to get seen by a wide audience. You would need to start planning for these in the early summer.
Decorate the Exterior of Your Store/Office/Business Location
Just as you decorate your house, why not light up your store, office, or business location with lights on the trees, doors, windows, and eaves. Great for getting your business noticed at night as well.
Decorate The Windows Of Your Store/Office/Business Location
Again, if your business gets a lot of foot traffic or passer-bys, why not decorate the windows like the department stores use to, in order to get people to stop and look.
Allow A Christmas Tree Business To Sell Trees In Your Parking Lot
If your parking lot is large enough, allow a Christmas tree seller to sell in your lot, attracting a lot of new customers to your business.
Send Out Christmas Emails
Most businesses send out Christmas cards, but a more affordable option is to send out a Christmas email, and be sure to include a funny GIF or animation so that they share it with others.
Have An In-Store Elf on the Shelf Contest
A great idea to get more people in the store, especially kids, is to hold a contest for shoppers to find the hidden elves on the shelf in order to get a special store discount.
Do a 12-Days Of Christmas Promotion
A fun idea is to offer a different promotion to customers–every 12 days–to keep them coming back.
Offer Free Downloads Like “Letter to Santa” Templates
On your website, offer customers free holiday printables to download, such as a Letter to Santa template. Make sure it has all of your business’ information on it.
Partner with Another Business to do a Giveaway, Like a Holiday Vacation
Join forces with another small business to do a giveaway for a warm weather holiday vacation. You will save on the cost of the promotion as well as double your audience with their customer base.
Put a Holiday Photo Booth in Your Store or Place of Business
If you have the room, set up a holiday photo booth for customers to pose with fun holiday props. This is a great idea for restaurants too!
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©2025 Gail Oliver. All rights reserved. Christmas Marketing Ideas for Small Business.
