Remember back in July when I told you, Why You Should Start Pitching to Holiday Gift Guides Now? Well, the holiday buying season is upon us and pretty much every online newspaper, magazine and blog will have a gift guide. These are great opportunities for free publicity,...
Category: Publicity
Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways. Here are 3 good examples to try: Your Cell Phone, Laptop & Ebook...
How to Pitch Your Products to the Media
July 19, 2013
Want to know how to pitch your products to the media. I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one...
Pitch Your Products to be in Holiday Gift Guides NOW
July 3, 2013
It’s that time of year for holiday gift guide pitches. Major magazines typically work about four months in advance. So in other words, right now they are planning their November issues, and a big part of any November issue is a holiday gift guide. So...
5 Popular Blogs That Will Mention Your Sale
June 14, 2013
Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales. Now, I cannot guarantee they will add you to the...
Short Story Pitch Examples
March 5, 2013
Need some Short Story Pitch Examples? As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here...
How to Get Blogs to Feature Your Products
February 12, 2013
Ever wonder how to get blogs to feature your products? Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic! So, if you sell fashion, you would...
How to Get Local Publicity for Your Small Business
January 21, 2013
Want some free local publicity for your small business? Did you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is desperate for a story right...
How to Pitch Your Products to Editors
January 11, 2013
by Gail Oliver, Online Marketing Consultant Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story,...