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So what is your International SEO Strategy?

For example, when you are adding tags and keywords to your website, shop, product listings, and so forth, are you considering all variations of the English language?

As you are aware, the English language has slight differences whether you live in the U.S., Canada, the UK, Australia and other English speaking countries. You could be missing out on these areas being potential customers (if you do ship product to these countries) simply because you did include their more commonly used phrases and spellings.

For example, if you are selling baby onesies, no one in the UK or Australia will be searching for that phrase. Instead they will be searching bodysuit, playsuit, sleepsuit or romper. So, if you want to sell to this international market as well, it couldn’t hurt to add these keywords to your tags.

If you sell pants, no one in the UK and Australia that will looking searching on that word either, (unless they are looking for underwear) but rather, they would be searching the word, trousers.

US Versus UK Words

Overalls are dungarees
Toiletry bag is wash bag
Swimwear is beachwear
Sweater is jumper
Backpack is day pack
Pillows are cushions
Message boards are notice boards
Cupcake liners are cupcake cases
Cookies are biscuits
Underwear is knickers (women’s)
Ring bearer is pageboy
Stroller is pram or pushchair
Crib mobile is cot mobile
Diapers are nappies
Birdhouse is bird box
Sleepwear is nightwear
Subway is metro

Spelling of Words Can Differ

Personalized is personalised
Jewelry is jewellery
Wedding favors are wedding favours
Organizer is organiser
Color is colour
Center is centre
Pajamas is pyjamas
Gray is grey
Mustache is moustache

So simply by adding a few extra keywords that cater to other English markets, this will help expose your products to even more customers.

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Your Etsy Ads Can Suddenly Shut Off

If you see that your traffic seems suddenly low, or listings that were selling well due to ads are suddenly not really selling, it could be that your ads have shut off, even though it shows they are still on. This has happened to me, so go into the Etsy AdManager, and toggle the promoted listings on and off again.

New Listings are Automatically Advertised

When you add a new listing, below the shipping information there is a box called “Marketing” and the option for “Yes, advertise this listing” is the default unless you manually select “Maybe Later”.

Etsy Ad Budget

Your maximum Etsy ad budget slowly increases, based on how much you advertise and how much is in your payment account. The maximum ad amount you can reach is $1,000 a day (and some sellers do spend this!).

How to Avoid Having Your Shop Put on Vacation Mode by Etsy

As of January 1st, 2022, all Etsy shops have to list their business number under “Finances/Legal and Tax Information”. However, here is what you need to know. You get two tries to enter the information. If you get anything wrong, such as the correct spelling of your business name as it appears on your tax paperwork, or the number itself, your shop will automatically be put on vacation mode. I know, it happened to me as I simply did not include a space between two words in my company name. I corrected it on the second try and my shop was quickly put back up.

Another Way to Avoid Having Your Shop Put on Vacation Mode by Etsy

If your orders are backed up or not shipping out quickly, especially at Christmas, Etsy will automatically put your shop on vacation mode until you are caught up.

How to Avoid Having Your Shop Shut Down by Etsy

If you have any other shops on Etsy, you have to disclose this in the About page that appears below your reviews. You also have to disclose any manufacturing partners in this section as well.

Prohibited Products

Ivory and amber are just two items that you are not allowed to sell on Etsy. However, if you innocently use these words to describe a color of one of your items, it can also get the listing taken down.