by Gail Oliver, Online Marketing Consultant I always tell my clients that publicity may not transpire into the results they want right away, but it does offer a lot of opportunities for your business over time. How to Turn Your Publicity Into MORE Publicity Include the links to...
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by Gail Oliver, Online Marketing Consultant I was in the drugstore yesterday and I saw an annual back to school favorite called the Teen Value Pack, which consists of 10 different skin and body care products from various brands packaged together in a box for a value...
To succeed on social media, it is really all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers: Respond to Comments On Facebook, Instagram and Twitter...
5 Must-Do Marketing Ideas for July
June 23, 2015
by Gail Oliver, Online Small Business Consultant Need some cool ideas to promote your small business in July? Try some of these: 5 Must-Do Marketing Ideas for July Who doesn’t watch Netflix these days? Every month when Netflix updates its listings, it trends huge on social...
7 Things Customers Want to See on Your About Page
June 10, 2015
Want to know 7 things customers want to see on your about page? Writing an About page for your website is necessary, but tough to do when it is your own business. You can be too close to it to be objective and get your...
Summer is almost here and it provides a ton of opportunities to promote your business at every type of popular, well attended event. This is a great time to use your friends and family members to get the word out about your business, and it...
Marketing Mix 4P Example
May 12, 2015
Need a Marketing Mix 4P Example? This tends to be a popular marketing question so I thought I would answer it. The four Ps are Product, Price, Place, Promotion, and they should also occur in that order when starting a new business. Why? Because all...
As I have said before on my blog, if you are going to have your own business, you have to know the success can come and go. As a result, it is very easy to get down on your business and lose motivation when those...
by Gail Oliver, Attention Getting Marketing You may not have heard, but next week (May 4 to 8) is National Small Business Week (be sure to use the hash tag #DreamSmallBiz) and it is a good time to pitch a story about your business to your local...
3 Awesome E-commerce Tips of the Week
April 21, 2015
By Gail Oliver, Online Marketing Consultant I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site. Make Your Email Sign Up More Attention Getting The Palm Tree Boutique did something smart. When...