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New Year Promotional Marketing Idea

January 15, 2015 /

new year marketing promotion ideaNeed a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions:

  • Lose weight
  • Get fit
  • Save money
  • Eat better
  • Get out of debt
  • Get organized
  • Look better

The start of a new year means a fresh start for many people, and it is something your small business can take advantage of.

Marketing a “New Year, Fresh Start” Product or Service

For example, I saw this “Fresh Start” box from subscription box company Birchbox mentioned in a variety of print magazines that had this type of “New Year, New You” editorial:

New Year Promotional Marketing Idea

Now, I don’t know how many of these products actually suit the theme, but it doesn’t really matter. They have packaged it for a specific marketing purpose that is important at this time of year, so I bet it will be successful for them.

I like how the stores, CWonder and Urban Outfitters, below, capitalize on the new year to get you to update your home décor, another fresh start:

New Year Promotional Marketing Idea

New Year Promotional Marketing Idea

Again, it gets buyers thinking that maybe updating their decor will give them the new start they need, lift their spirits, make them feel like they are making positive changes, and so forth. It works on the psychology of why sometimes people buy (to make themselves feel better). 

A “New Year, Fresh Start” Marketing Pitch Can Apply to Any Business
  • A financial planner can capitalize on people’s need to save money, get out of debt, plan for their future, and organize their finances with a special, “Get our Financial Fit Plan for 2023”.
  • An orthodontist office can convince people to finally get their teeth straightened with a “New Year, New Smile” campaign.
  • A dietician can gain lots of new customers with a “Eat Right in 2023” marketing push.
  • A clothing company can hope women will invest in a new wardrobe with a “Ready to Revamp Your Look for 2023?” tactic.

Remember, people love the idea of “new” and making crucial changes to their lives, so figure out how your small business can capitalize on this time of year. Also, start planning a new year marketing promotional idea for 2023 now, so you can pitch to the print media in September/October with hopes of being included in their January editorial.

My Most Popular Posts
About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Yahoo Finance, Go Banking Rates, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Read more about my services, products and marketing plans.

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. More about my Publicity Pitch service.

© 2012-2015 Gail Oliver. All rights reserved. New Year Promotional Marketing Idea

Why Your Small Business Should Participate in an Instagram Weekend Hashtag Project

January 8, 2015 /

instagram weekend hashtag projectInstagram is hands-down, the hottest social media site of the moment.

Now, unlike other social media sites, Instagram does something pretty cool. They actively promote their users, for free.

One way they do so is with their Instagram Weekend Hashtag Project that could expose your small business to their 280 million followers.

What is the Instagram Weekend Hashtag Project?

Every Friday, Instagram announces their Weekend Hashtag Project where they ask users to submit photos based on a designated theme with a designated hashtag so they can find your photos.

Instagram Marketing Tips

Why This Is a Good Opportunity for Your Small Business

Instagram chooses their favorite photos from the competition and every Monday features them on their blog, meaning big exposure for those chosen. How so? In addition to being featured on their blog:

  • They also share the Instagram names of their top choices on their Instagram profile, to their 280 million followers.
  • Instagram will tweet out their favorite entries, to their 37 million followers.
  • They post their favorite entries on their Facebook page, to their 60 million fans.

This is a lot of free exposure. But stick to the theme if you are going to participate; don’t use your photo to blatantly promote your business or you will unlikely be selected.

I kept tabs on a photographer’s Instagram profile that was recently featured on their blog and social media sites and he gained over 3,000 followers in just two hours. And that is just followers, who knows how much traffic it drove to his profile.

Some of Instagram’s Recent Weekend Hashtags Projects
  • #WHPresolutions2018, which asked participants to take creative photos and videos that symbolize their resolutions for the year ahead
  • #WHPfeelslikehome, which asked participants to take creative photos and videos that capture the feeling of being at home
  •  #WHPfairytale, which asked participants to capture creative photos that feel like scenes from a fairytale

If you are interested in participating in the Instagram Weekend Hashtag Project, simply follow @instagram on Twitter and look for a post announcing the weekend’s project every Friday.

My Most Popular Posts
About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Forbes, Success Magazine, Yahoo Finance, American Express, GO Banking Rates, Big Commerce, Business2Community, SheKnows to name a few – so this is professional advice you can trust!

I sell online on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new, but professional, perspective.

I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride – just to name a few. Be sure to try my Publicity Pitch and other Marketing Services.

© 2012-2015 Gail Oliver. All rights reserved. 

3 Christmas Traditions That Turned Into Marketing Genius

December 8, 2014 /

marketing Christmas traditionsMarketing Christmas Traditions is definitely a thing.

I have been noticing that some tried and true Christmas traditions have been slightly modified to become hot and trendy product offerings in today’s marketplace, from ugly Christmas sweaters to Advent calendars to Santa photos. What holiday traditions can your business modify for marketing gold? Consider how these ones have changed:

The Ugly Christmas Sweater

How popular has the ugly Christmas sweater become? I actually gave an idea to one of my pet business clients a couple of years back to come up with an ugly Christmas sweater for a dog. What dog owner wouldn’t buy that? But now companies, recognizing the crazy popularity on social media, have taken this popular phenomenon and made it into other products.

The online fashion retailer, Top Shop, for example, raised the level of the ugly sweater and has a special section on their website entitled, Novelty Glam Sweaters (they even make it sound better), with slightly more fashionable designs.

Then there is also the Ugly Christmas Sweater Kit ($30 at Nordstrom) aimed at teen girls that still want to express their individuality.

Marketing Christmas Traditions

Advent Calendars

Advent calendars holding a small piece of chocolate for each day of December have been around since the 1950s. Then Lego got the brilliant idea years ago to come up with their Advent calendar and I went from spending $3 on a calendar to spending $50.

Other companies have jumped on the Advent calendar craze as well, from offering whisky (Drinks by the Dram) to nail polish (Ciaté London). It is a great way to get customers to try a variety of your products or introduce them to new ones. Plus, they are great for generating publicity for your business. Also read, Why an Advent Calendar is an Amazing Marketing Tool.

Marketing Christmas Traditions. 

Marketing Christmas Traditions

Santa Photos

Malls and photo shops have been doing the traditional photo on Santa’s knee since anyone can remember. However today’s malls have now decided to capitalize on the crazy success of the kid’s Disney movie, Frozen, and offer a winter theme Frozen experience in addition to their annual Santa photo, even encouraging young girls to come dressed in their Elsa or Anna dresses for the photo. Why didn’t anyone think of this years ago when the movie Elf came out? Recreating the scene from the toy store would be a big hit!

Marketing Christmas Traditions

Have I been able to inspire you for this Christmas? It is never to early to start thinking about how you can take a holiday tradition and make it work for your small business, even if just for the publicity it would generate.

My Most Popular Posts
About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Read more about my services, products and marketing plans.

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. More about my Publicity Pitch service.

© 2012-2014 Gail Oliver. All rights reserved. Marketing Christmas Traditions. 

Should Your Small Business Create an Annual Publicity Event?

November 28, 2014 /

 

annual publicity event small businessShould Your Small Business Create an Annual Event, Just for the Publicity?

Annual Publicity Event: Victoria Secret

Every year Victoria’s Secret, the lingerie store, creates a “Fantasy Bra”. This is a bra that they unveil at the end of their annual fashion show, and it is typically jewel encrusted and worth millions of dollars. The bra isn’t for sale, merely a publicity opportunity that they started in 2001 …. and it does get lots of press from television, print and online media. #VSFantasyBra even started trending on social media simply when they announced which model would be wearing the bra. That is how popular it has become.

Screen shot 2014-11-28 at 8.01.05 AM

Annual Publicity Event: Pantone

Next week Pantone will announce their color of the year. This isn’t a haphazard pick, but based on extensive interviews with fashion designers worldwide about which colors they plan to use in upcoming seasons, as well as sales of certain color swatches. Pantone’s announcement, which first started in 1999, has become an annual event that captivates not only the fashion press, but also the mainstream media.

So, would your small business benefit from an annual event, merely for the publicity it would generate? The key is to think of what it is you sell or offer, and how you can “own” it (so to speak) for an annual event. It can be in conjunction with a holiday or just the start of end of the year.

Here are Some Publicity Ideas to Consider:
  • A bar that annually runs a contest to choose its “Locally Brewed Beer for 2015”
  • A dental office that makes its yearly list of “Top 10 Celebrity Smiles”
  • A photography studio that sponsors the announcement of the first baby born in the new year with a free birth photo
  • A hair salon that chooses their “Hair Style of the Year”

Whatever event you decide to go for, simply pitch the story idea to your local press who is always looking for that fun, common interest story to write about. It may take a few years before the momentum for your event really takes off, but once it does you can leverage that local exposure into national exposure for your business.

My Most Popular Posts
About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Forbes, Success Magazine, Yahoo Finance, American Express, GO Banking Rates, Big Commerce, Business2Community, SheKnows to name a few – so this is professional advice you can trust!

I sell online on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new, but professional, perspective.

I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride – just to name a few. Be sure to try my Publicity Pitch and other Marketing Services.

© 2012-2014 Gail Oliver. All rights reserved. Annual Publicity Event Small Business

Creative Business Signage Ideas

November 19, 2014 /

 

creative business sign ideasIn need of some creative business signage ideas?

I was watching an old Shark Tank episode last night, and it featured a pitch by a company that sells sign waving machines. So instead of hiring people to stand at the side of the road waving a sign for your business (if you are having a sale or special event), this is actually an automated spinning sign that does just that.

Four of the sharks were quickly out, but shark Lori Greiner made an offer because she felt the moving signs would be great for lagging retail stores. Then the four other sharks changed their mind, suddenly seeing its potential for eye-catching signage at open houses (real estate), sporting events, and more.

While I personally like it when companies think outside the box and try something new with an old medium, I do worry that once the novelty wears off, sign waving machines may join the balloons, flags, air dancers, giant inflatables, and people in costumes that also try to attention the attention of passersbys.

But it did get me thinking about a business’ signage and whether your signage is effectively getting you noticed.

Is Your Business Signage Effective?

Here are  some questions that you need to answer “yes” to, if you really want to have effective signage:

  • Is your sign visible from the road?
  • Is it readable from the road?
  • Is it well-lit at night?
  • Do you have signage on top of the building?
  • Does your signage project out from the building as well?
  • Do you have signage or text on your windows?
  • Do you use your business’ landscaping to display additional signage?
  • Do you use sidewalk sandwich board signs?
  • Do you use neon signs?
  • Do you have an awning with signage?

Creative Business Signage Ideas

Some Creative Ideas for Signage

If permitted by the by-laws where your business is located, here are some creative signage ideas to consider:

  • Try putting signage down the road from your business, to create anticipation i.e. Sunflower Cafe, just 60 feet ahead
  • Add seasonal and holiday decor to your regular signage, such as a garland or wreath
  • Add a probe light or blinking light to signage to garner attention at night
  • Consider having parts of your sign move, such as a hand waving
  • Consider a video screen as signage (think Times Square in New York) that can constantly change
  • Consider signage that has a digital display below for company announcements, the time and the weather
  • In the warmer months, carve your business’ name into a hedge or the grass

Don’t just put up a sign. Think of new ways to really draw attention to your business.

Need More Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services.

You can also ask me a question at attentiongetting@gmail.com, follow me on Instagram for additional tips and learn more about me here.

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© 2012-2014 Gail Oliver. All rights reserved. Creative Business Signage Ideas 

Don’t Make This Common Marketing Mistake

November 16, 2014 /

by Gail Oliver, Marketing Consultant

When I was working for a software company, way back when, we hired a new CEO. The new CEO decided he wanted to make his mark on the company so he came to me, the Marketing Director, and said his first order of business was that he wanted to change the company logo. The company had a zillion other problems, but somehow he felt that changing the logo would make a huge difference. I convinced him it wouldn’t, because it was just change for the sake of change.

marketing mistakes

Change Only What is Not Working

This is how you know the difference between a true marketing professional and someone who really doesn’t know what they are doing. Changing a logo is bad for so many reasons not to mention the expense involved in discarding every document that has it on it and replacing it all with the new logo, but I won’t go into all that. My point is, you want to change ONLY what is NOT working. Just because you are not having the success you would like, does not mean everything you are doing is wrong.

If It is Not Broken, Don’t Fix It

I had a client the other day and normally I advise on SEO, but she was actually turning up on the first page of Google. She was getting a lot of traffic, just not converting the traffic into sales. So I did not advise on anything that would affect her SEO, but instead advised her on other changes I felt she needed to make that were likely causing the lack of sales. My point again, only fix what is broken. Change for the sake of change is not marketing and you risk actually making things worse.

JC Penney’s Marketing Change Mistake

A good recent example is retailer, JCPenney. When new executives took over they changed the store’s pricing structure, moving away from their weekly coupons and time-limited discounts to instead just offering lower prices all the time. It turns out the coupons and special offers was the one thing customers liked and sales took a nose-dive even further. The executives just assumed that because the company wasn’t successful anymore that everything needed to be changed, but that was wrong. Just change the things customers don’t like, it’s that simple.

Hope you liked today’s post! Feel free to let me know in comments.

Thanks for reading, 

Gail 

GB OliverWant to Know What Is and Is Not Working with Your Small Business? 

I would love to help your small business. Please see my Marketing Services page for a list of options, email me at attentiongetting@gmail.com or fill in the form below to discuss how I can advise your small business.

© 2012-2014 Gail Oliver. All rights reserved.

© 2012-2014 Gail Oliver. All rights reserved.

Tips for Success When You’re a Newbie in a Crowded Market

November 11, 2014 /

by Gail Oliver, Marketing Consultant

Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering?

 

So what to do when you are newbie or late entrant into your market? Give up? No. There is always room for new players, if you do one or both of these things:

  • Improve upon the weaknesses of your competitors
  • Find a niche no one else is targeting

Improve Upon Competitors’ Weaknesses

No company is perfect. Even successful companies like Apple have their weaknesses. One of the biggest complaints people have had for years is that  the iPhone has a horrible battery life. If another company were  to come along and offer everything the iPhone does, plus superior battery power, that may be enough for some customers to switch over.

Maybe you just opened a dental practice, and all the dental offices in your city close at 5:00 pm, frustrating those patients who can’t afford time off work. Simply keep your office open to 8 pm just a few days a week, to capitalize on this need.

A great way to find competitors’ weaknesses is to go to Yelp and read what their customers are saying. Whatever customers hate about their business, make sure these will be the things people will love about yours.

Find a Niche or Specialty to Target

The worse thing you can ever try to do as a business is try to be all things to all people. If you can find and specialize in a niche, you will have much better success. For example, if you have just become a realtor, finding new clients is always a challenge. You can target the newlyweds or the empty nester looking to downsize, like everyone else is, or you go after a niche your colleagues may not have considered, such as the out-of-town-buyer. Approach the Human Resources department of local companies who appear to be doing a lot of recruiting from other cities and states for new talent. This new talent will need help finding a new home, and that is where you can make sure you get first crack at the business.

Maybe you sell gadget cases for phones and devices. Everyone seems to be targeting their designs towards the female market, but why not create cases whose designs specifically target kids. Do you know how many young kids have a phone and/or iPad these days? In fact, iPad cases for kids is a top Google search because this segment of the market is growing so fast. Don’t be surprised if soon all pre-schoolers have their own phone. Jump on the new and upcoming market segments if you hope to be a leader in your field.

GB OliverNeed My Advice?  Email me at attentiongetting@gmail.com to find out how I can advise and come up with some creative marketing ideas just for you.

© 2012-2014 Gail Oliver. All rights reserved.

 

 

Creative Blog Ideas If You Offer Professional Services

October 30, 2014 /

creative blog post ideas professional servicesNeed some creative blog ideas if your business offers professional services?

I get asked by a lot of my clients, particularly my professional services clients such as lawyers, financial advisors and realtors, if they would benefit from a blog. If you are your brand (which, when you offer services, is typically the case) then yes, you would benefit from a blog.

My blog is case in point. I doubt many people would hire me off the Internet if I didn’t back up my experience and reputation with blog posts that show my knowledge. It can be a powerful marketing tool for your business. That is why I do not accept guest posts, because I want the voice of the blog to strictly be my own (be leery of blogs that have a lot of guest writers, it tells me that they are relying on the expertise of others instead of their own).

A blog is time-consuming and a bit commitment, and I do not have much time to write mine these days, but it can find you new customers by drawing them in on content they care about.

Ideas for Blog Posts

Your blog topics should, for the most part, be things your potential clients are searching for on Google. If you are a lawyer, for example, using Google autocomplete start typing in “What are my rights” and you will see searches such as “What are my rights as a tenant?”, “What are my rights as a mother?”, “What are my rights in a common law relationship?“, and this becomes a good place to find topics to write about.

Quora is another great place to find topics your target market is interested in. If you are a realtor, look up their real estate questions and you will see people asking, “What is the best area in San Francisco to live in and why?” or “What is the worst investment for a home renovation?”. Make the title of your blog post these questions, and you may see more traffic from Google.

More Creative Blog Posts Ideas

But do you really want to keep it all business? That could get a little boring for your followers so be sure to occasionally add more “lighter fare” content as well. So, for example, a baby photographer can blog about “Stylish Maternity Outfits to Wear in the Third Trimester” or a financial advisor could blog about, “Tax Horror Stories from the IRS”. 

Ideas for Timely, Trending Blog Posts

Check out the morning newswire to see if there is a news story that is trending that you can add your professional opinion to and capitalize on the trending hashtag. For example, as a lawyer, do you feel that quarantining nurses coming back from Africa is a violation of their human rights? Or as an accountant or financial advisor, what does today’s news that the Federal Reserve plans to keep its short-term interest rate near zero means for your clients? 

Ideas for Lighter Reading

Quirky blog posts always get attention. For inspiration, go over to Buzzfeed, known for their quirky content. You will find articles that people tend to gravitate towards, such as 24 Truly Appalling Real Estate Agent Photos and 12 Pick up Lines Only a Lawyer Can Use (ok, not too sure about this one, but you get the idea).Creative Blog Ideas Professional Services

Need My Help? Are you are a professional who needs help with their marketing strategy and getting more clients? Email me at attentiongetting@gmail.com to find out how I can come up with a creative marketing plan just for you.

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© 2012 Gail Oliver. All rights reserved. Creative Blog Ideas Professional Services

If Your Small Business is Failing, It Isn’t Always Your Marketing

October 20, 2014 /

by Gail Oliver, Small Business Consultant

Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason.

Screen shot 2014-10-20 at 1.26.22 PM

The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P – the Product. They get anxious and excited and jump right ahead to the next three. Then, when the business starts to fail, they automatically think the problem must be their price, where they are selling, and/or their marketing efforts.

But more than likely the reason the business is failing is because they didn’t make sure that the product/service they were offering was:

  • Better than the competition
  • Different than the competition
  • Answered a need in the marketplace that competitors were not

Particularly if you are a late entrant into an over crowded market, your business has to have at least one of the above to have any kind of success.

Real Business Case Study

I had a client a few years back wanting to open a cupcake business. The problem was, the cupcake business was already thriving and full of competitors doing a great job. But she was determined and jumped ahead and started designing the website, logo, marketing materials, etc. I had to reign her back in and have her focus on the cupcakes before committing to anything else. If she was going to compete in this already crowded market, the only way she was going to have success was to offer cupcakes that were better, different and/or answered a need in the market that no other business was addressing.

Research the Competition

Your first step in developing a successful business is to research your competition in terms of what they offer. I researched her competition, noting:

  • The look of her competitors’ cupcakes – were they regular size, oversized, mini, mile high icing, round, square, in shapes, decorated, etc.
  • The taste of her competitors’ cupcakes – were they moist, decadent, rich, not too sweet, something I couldn’t make at home, etc.
  • The special types of cupcakes her competitors offered – peanut-free, gluten-free, flavors tailored to men (beer cupcakes), specialty cupcakes for sports teams, companies, weddings, etc.

If her cupcakes didn’t taste better than anyone else’s, look better than anyone else’s, and/or address niches the other companies were not, there was not much point going forward.

How to Make Sure You are Better Than the Competition

My key advice to every business is always this: match your competitors feature for feature, and then go beyond that.

Make a list of every feature your competitors offer, and then compare to make sure you are matching them feature for feature. Now, how do you go beyond? Find out what they don’t have that customers want or features where they are weak and customers have complained about.

One easy way to do this is to read reviews of your competitors – a great place to get this information. You can also reviews of similar products on Amazon, again, focusing on the negative reviews to see where a product and/or service is lacking and you can take advantage.

Making sure that your product and/or service offering is better than the competition and/or offers something different from the competition and/or covers sought-after niches in the marketplace, is the first and most important step in ensuring the success of your business. Do not proceed with any of the other Ps, until you have that perfected.

Need a Product Consultation?

If you don’t think your products are up to the competition, I can help with
my Product Consultation.

© 2012-2014 Gail Oliver. All rights reserved.

High School Classroom Decor

October 8, 2014 /

These cool black and white inspirational downloads are perfect for your middle school or high school classroom decor. Plus, they are super affordable. Just download and print as many times as you need!

High School Classroom Decor Printables

In a bold easy to read font, these printables are easily readable from anywhere in the classroom. Classic in black and white, they will work with any other decor themes in your classroom.

high school classroom decor

high school classroom decor

High School Classroom Signs

What’s fun about these high school classroom decor downloads is that you can use as is, frame theme or hang them from inexpensive hangers. Hangers like the ones shown here can be bought on Amazon or IKEA for only a few dollars. The lit effect on the text really makes them stand out at any distance. Sometimes all some students needs is just a few words of encouragement and these printable signs provide that.

high school classroom decor

High School Classroom Decor Ideas

Inspirational and motivational messages are ideal for students to stay interested in class. Plus, the bold black text on a crisp white background makes the signs not too intrusive.

high school classroom decor

It can be so difficult to decorate a high school classroom in a way that is interesting, engaging, and not too childish. These printables are minimalist and modern, and will not turn off your students. They may be phrases they remember long after high school is over.

Be sure to see the entire set of High School Classroom printables in my Etsy shop.

Thank you teachers for all you do! We hope these high school classroom decoration printables help make your school year ever better!

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