Originally posted July 2015; updated July 2022. Pitching Products Holiday Gift Guides. As you may know, print magazines typically work about four months in advance, so, right now they are planning their December issues (which go on sale in early November). A big part of any December issue is...
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I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy. I saw...
3 Hot Pinterest Marketing Tips
June 18, 2014
Today I have 3 hot Pinterest Marketing Tips. If you’re not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would...
Need a New Product Idea? Try Revamping an Old One
June 16, 2014
Want to know how to revamp old products? If you are looking for a new product idea, sometimes the easiest way to find it, is to take a common everyday product we all use and make it even better. One way to start is by...
Want to know how to get people to follow you on social media? Every time I visit any type of website, I often see the typical call to action, “Follow Us on Social Media“, but I often wonder, why would I? It is not enough...
I have said many times to the small businesses that I advise, why do you spend all of your time chasing new business, when you can also get repeat business from your customers. I believe most small businesses should aim for 30 to 40% of...
Small Business Tagline Ideas
June 2, 2014
Need some small business tagline ideas? It is not to be confused with a slogan, so let me start by explaining both so you can see the difference. What is a Business Slogan? Some examples of business slogans are: McDonald’s “I’m lovin’ it”. Nike’s “Just...
5 Key Must-Haves for Your Ecommerce Site
May 22, 2014
There appears to be no standards among e-commerce design, but I will tell you, there are certain design practices that have proven to work. It is all about usability and the user experience. If they find your ecommerce site hard to use, they will leave...
Other Places Customers Search Besides Google
May 15, 2014
Believe it or not, there are other places customers search besides Google. Trying to get your business on the first page of Google search results is a dubious task. It doesn’t help that Google keeps changing their algorithm, just when you think you’ve got a...
3 Online Stores Whose Products I Love
May 7, 2014
by Gail Oliver, Small Business Marketing Consultant I recently came across a few independent online shops and was really impressed by not only their e-commerce store but the creativity of their products. Online Store: Bob’s Your Uncle The online store, Bob’s Your Uncle, actually features three other vendors as...