Instagram Feed Website Ideas. A lot of businesses will put their social media icons on their website, but usually at the bottom of the page, or they are quite small or not in a clearly visible spot. Remember, being on social media is not going...
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Pitch Your Products to be in Holiday Gift Guides NOW
July 3, 2013
It’s that time of year for holiday gift guide pitches. Major magazines typically work about four months in advance. So in other words, right now they are planning their November issues, and a big part of any November issue is a holiday gift guide. So...
Want some awesome product photography tips with examples? When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your...
Marketing for Small Business Ideas to Try
June 24, 2013
I have some Marketing for Small Business ideas that are so easy anyone can try. Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free. Make hats...
Are you marketing to baby boomers? There are currently 80 million baby boomers in the United States alone. This is the population aged generally in their 50s and 60s who, according to MediaPost hold 70% of the US disposable income (i.e. they’ve got money to spend on stuff!)....
5 Popular Blogs That Will Mention Your Sale
June 14, 2013
Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales. Now, I cannot guarantee they will add you to the...
Is Your Online Shop Taking Advantage of the Summer Rush?
June 10, 2013
How are your online summer sales? When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer items, sales, and more, and...
Which Social Media Site is Best for What You Sell?
June 6, 2013
What is the best social media site for what you sell? There are so many social media sites available right now, that to try and be on all of them effectively is a huge endeavor for a small business. But the truth is not all...
National Days Marketing Ideas
June 5, 2013
by Gail Oliver, Online Marketing Consultant Yesterday on Twitter, I saw that the hash tag #NationalHugYourCatDay was trending and today I see the hash tag #NationalRunningDay is trending. So what are some national days marketing ideas that your business can take advantage of? Popularity of National Days...
Want to know the big difference between revenue and profits? Read this real case study. I was doing a consultation for an online business that appeared to be very successful, in fact, they were one of the top sellers on Etsy. But the truth was,...
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