by Gail Oliver, Online Marketing Consultant Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story,...
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How to Write Product Descriptions That Sell with Examples
January 8, 2013
Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale? If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will...
Valentines Day Marketing Ideas
January 2, 2013
Need some Valentines Day Marketing Ideas? Now that Christmas is over, the next big selling opportunity is Valentine’s Day, so get an early jump on those sales. All the blogs, newspapers and magazines will be running Valentine’s Gift Guides, mostly aimed at the male who...
Why Quirky Products Always Sell
December 17, 2012
There are reasons why quirky products always sell. Do you need some fresh inspiration when it come to creating new products? Do you also find that sometimes the right product is just quirky enough that it requires little marketing – that it will sell based...
Can One Word Get People to Buy?
December 12, 2012
Can One Word Get People to Buy? A few posts ago I spoke about creating a headline that gets attention. So, I was saw the ad below and thought it was a very effective one word headline. Basically, taking a problem and offering a solution,...
Marketing Plan, Ideas, Strategy for Food Products Business
December 10, 2012
If you need a marketing plan, ideas, strategy for food products business, look no further! My 12-Month Marketing Plan for Food Products will help you indie brand get the exposure it needs to drive more traffic and customers to your business. Here is a sample...
How to Create Attention Grabbing Headline Examples
December 5, 2012
Are you looking for Attention Grabbing Headlines Examples? I was looking through Craigslist the other day and a headline really stood out to me. It wasn’t because it was in all caps or using asterisks (although sometimes that does help). It stood out because of...
Why People Buy: Is Price the Reason You’re Not Selling?
December 3, 2012
When people come to your site and don’t buy, what is the first thing you assume is wrong? I bet you think it’s your price. Maybe. The truth is you have to think about what makes people buy, and price is not always a...
High Traffic But No Sales?
November 19, 2012
High Traffic But No Sales? Does this sound like your business? Do you ever see marketing promises that say, “We’ll get you tons of traffic”. Well, that’s very nice but traffic is not a guarantee of sales. For example, say you sell jock straps. If...
Effective Product Packaging Example
November 13, 2012
If you need an effective product packaging example look no further than Philosophy. If you are not familiar with this product line you definitely should check them out because they do branding really well, especially when it comes to packaging. Now if the word branding is throwing...