People are always asking me why their products are not selling. A lot of the time there is nothing wrong. Usually they are in a saturated market where there is a lot of competition. Then they don’t know what to do with the inventory they...
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Why Including Your Business Card Is NEVER a Bad Idea
January 15, 2013
Business card promotion is an effective marketing tactic. The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste. Seriously? This is a person who just bought from you, why would that...
How to Pitch Your Products to Editors
January 11, 2013
by Gail Oliver, Online Marketing Consultant Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story,...
Important Things You Need Know if You Sell on Etsy
January 10, 2013
Here are some little things you might not know about if you sell on Etsy, based on my own experience as well as experiences of my customers. Your Etsy Ads Can Suddenly Shut Off If you see that your traffic seems suddenly low, or listings...
How to Write Product Descriptions That Sell with Examples
January 8, 2013
Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale? If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will...
Valentines Day Marketing Ideas
January 2, 2013
Need some Valentines Day Marketing Ideas? Now that Christmas is over, the next big selling opportunity is Valentine’s Day, so get an early jump on those sales. All the blogs, newspapers and magazines will be running Valentine’s Gift Guides, mostly aimed at the male who...
Remember, Everyone is Potentially a Customer
December 18, 2012
One of the biggest mistakes I see small businesses make is forgetting the fact that everyone is potentially a customer. The other day I received a very nasty email from someone who didn’t agree with something I wrote on my blog. I am all for...
Why Quirky Products Always Sell
December 17, 2012
There are reasons why quirky products always sell. Do you need some fresh inspiration when it come to creating new products? Do you also find that sometimes the right product is just quirky enough that it requires little marketing – that it will sell based...
Can One Word Get People to Buy?
December 12, 2012
Can One Word Get People to Buy? A few posts ago I spoke about creating a headline that gets attention. So, I was saw the ad below and thought it was a very effective one word headline. Basically, taking a problem and offering a solution,...
Marketing Plan, Ideas, Strategy for Food Products Business
December 10, 2012
If you need a marketing plan, ideas, strategy for food products business, look no further! My 12-Month Marketing Plan for Food Products will help you indie brand get the exposure it needs to drive more traffic and customers to your business. Here is a sample...
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