by Gail Oliver, Marketing Consultant Want to know how to write a blog post? Follow my easy tips below and you’ll be writing in no time. Blog Post Length First, you need know that there are three types of blog posts in terms of length:...
Category: Marketing I Love
3 Online Retailers with Amazing Blogs
September 22, 2014
by Gail Oliver, Small Business Marketing Consultant Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it...
Great Product Photography: HerriottGrace.com
March 11, 2014
If you need examples of great product photography, I have one today. I gave across this online shop the other day and I was blown away by their product photography so I had to share. HerriottGrace.com is a father and daughter team where the father, Lance,...
Small Business Planners
January 12, 2014
My small business planners are a great way to get organized as well as strategic about your small business. How to Start a New Small Business Planner This is where you need to begin, if you are just starting out. My 34-page How to Start...
Great Marketing Examples: BaubleBar
December 4, 2013
Today I am offering a great marketing example with an online store that markets itself really well – Bauble Bar. Specializing in fashion jewelry, they offer some really unique and smart marketing tactics that you may want to consider for your E-comm business. 1. Uses Instagram to...
Product Photography I Love! One King’s Lane’s Text Fly-outs
October 14, 2013
Want some awesome product photography tips? Are you using your product photos to point out or highlight unique features and/or uses for your products? It can be a really effective selling tool. Online retailer One Kings Lane is a great example of a shop that...
Marketing for Small Business Ideas to Try
June 24, 2013
I have some Marketing for Small Business ideas that are so easy anyone can try. Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free. Make hats...
How to Attract New Customers With “How To” Advice
April 3, 2013
What to know how to attract new customers with how to advice? A popular trend in marketing is giving advice your customers are looking for, in order to bring them to your online business. Well, that’s kind of what I do here, but I am going...
Effective Product Packaging Example
November 13, 2012
If you need an effective product packaging example look no further than Philosophy. If you are not familiar with this product line you definitely should check them out because they do branding really well, especially when it comes to packaging. Now if the word branding is throwing...
Clever Creative Product Names
November 8, 2012
Do you like clever creative product names? The other day I was on a clothing site called LuLus, whose fashions are obviously aimed at young women. I was looking at the purses and noticed that they were all labeled with very creative names. For example, Seven...
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