I consult for a lot of Etsy shops and have been asked about Etsy’s new offsite ads policy that was announced yesterday. Here is what it is a nutshell, because a lot of people have not been explaining it correctly. If you go over to...
Category: Selling on Etsy
Huge Sales Opportunity for Your Online Shop This Week
February 17, 2020
by Gail Oliver, Online Marketing Consultant Now that Valentine’s Day is over, if things are slow in your online shop, there is another huge gift buying opportunity that you can take advantage of. In the last 4 days searches for “employee appreciation gifts” has spiked....
Big Changes Ahead for Etsy SEO Changes and Tips
June 3, 2019
Yes, more Etsy SEO changes coming to their search algorithm that they hope to have implemented by the end of 2020. Historically, Etsy’s SEO has focused on ranking listings that use the most popular keyword search phrases in titles and tags, but also taking into...
Free Shipping on Etsy and SEO
April 5, 2019
Has your Etsy traffic decreased in the past year? Are you offering free shipping on Etsy? Are you offering fast shipping times? Many sellers quickly jump to the conclusion that it is an Etsy SEO issue with their listings, when it actually could be something...
How to Set Up an Etsy Shop in 15 Easy Steps
March 19, 2019
Just a decade ago, selling your products online was a huge hassle, but thanks to Etsy, it has become very easy. You can have your Etsy shop set up and running in a matter of minutes. Etsy.com is a marketplace for artisans and handmade entrepreneurs to...
How to Use Your Shop Sections to Boost Sales
January 31, 2019
Want to know how to use your shop sections to boost sales? I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for...
Black Friday Marketing Tips for Your Etsy Shop
October 23, 2018
by Gail Oliver, Online Marketing Consultant If you plan on offering a Black Friday and/or Cyber Monday sale at your Etsy shop, then I highly recommend that you invest in an affordable ad graphic that you can use in your Etsy shop, in your emails...
How to Quickly Add More Products in Your Online Store
September 12, 2018
Want to quickly add more listings to your online store? An easy way is to simply add listings that are SETS of products. Not perfectly matchy-matchy sets, but try coordinated sets. For example, I saw this art print set below being offered on Nordstrom where...
How to Find the Right “Gift” Search Phrases
June 25, 2018
by Gail Oliver, Online Marketing Consultant You likely know that the gift market, depending on what you sell, can be a large source of your revenues. Therefore, wouldn’t it be nice to know the types of gifts and gift recipients that people are searching for that might...
How Publicity Helps Your Etsy Shop
May 31, 2018
If you think publicity can’t help your Etsy shop, guess again. One of my long time customers, Jessica from LiveinMosaics, just got featured in the June issue of HGTV magazine! So, how can she leverage this press to increase sales, give her shop even more...
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