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Category: Trends (Page 2 of 2)

Google Search Phrases On The Rise

March 19, 2013 /

google search phrases on the riseIt is really important to always keep an eye on Google search phrases on the rise.

I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on the rise. The great thing about Google Trends is you can customize it by country and by time period (i.e. last 7 days), so it is a great tool to keep on top of the marketplace. So I entered some product categories to see what the top rising search phrases were, for the last 3 months, worldwide.

Top Rising Google Searches for Jewelry
  • Cheap Body Jewelry
  • Hematite Jewelry
  • Amethyst Jewelry (amethyst is the February birthstone)
  • Bridesmaid Jewelry
Top Rising Google Searches for Wedding Invitations
  • Fun Wedding Invitations
  • Coral Wedding Invitations
  • Country Wedding Invitations
  • Homemade Wedding Invitations
Top Rising Google Searches for Baby Clothes
  • Baby Summer Clothes
  • Neutral Baby Clothes
  • Crochet Baby Clothes
  • Handmade Baby Clothes
  • Unisex Baby Clothes
Top Rising Google Searches for Art
  • Kitchen Art
  • African Wall Art
  • Bathroom Wall Art
  • Beach Wall Art
  • Kitchen Wall Art (Kitchen seems to be in big demand)
Top Rising Google Searches for Vintage
  • Vintage Valentines
  • Modern Vintage Boutique
  • Vintage Swimwear
  • Vintage Prom Dresses
  • Vintage Bridesmaid Dresses
  • Vintage Style Dresses
Top Rising Google Searches for Home Products
  • Decorative curtain rods
  • Decorative baskets
  • Decorative bird cages
  • Decorative wall hooks
  • Decorative ceiling tiles

FINAL WORD: When you look at searches in lesser time frames, like the last 3 months, it helps you to see popular cyclical searches, such as Valentine’s, and also how far in advance people start searching for different events or seasons. For example, people are already searching for summer items. Use Google Trends to help you find where that next opportunity lies for your online business.

★ THIS BLOG POST  MADE NY TIMES SMALL BUSINESS, BEST OF THE WEEK 

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.online marketing consultant

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

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© 2013 Gail Oliver. All rights reserved. Google Search Phrases On The Rise

How to Predict Product Trends Before They Happen

March 4, 2013 /

how to predict product trendsWant to know how to predict product trends before they happen?

In December, Pantone chose Emerald Green to be its color of the year. Do you think it had anything to do with the fact that the movie, Oz, the Great and Powerful was coming out in spring, in which Emerald Green plays a large part in the story? Just how much does pop culture influence trends in fashion and other types of product categories, such as Home, Wedding, Kids and Lifestyle.

Movies Influence Product Trends

When the Great Gatsby movie was scheduled to come out last fall (it has been delayed to this spring), the 1920s vintage trend starting showing up in early 2012. That was also helped along by the movie The Artist, another 1920s period film, which won the Academy award for best film in 2012 and television shows like Downtown Abbey.

If you were wondering why baroque styles came back into fashion two years ago and has stayed, you just had to look at the movies Snow White and the Huntsman (2012), Anna Karenina (2012), Mirror Mirror (2012), Lincoln (2012) Jane Eyre (2011) and Alice in Wonderland (2010) to see the influence.

The Hobbit: The Desolation of Smaug is obviously focused on Smaug the dragon and the new, very popular trailer for Game of Thrones also features a dragon. So does this mean that dragons will be one of the creatures of choice in 2013/2014?Pantone-color-of-the-year-emerald

What about human-type monsters? Remember how popular vampires have been the last few years? Well that looks to be overtaken by zombies, thanks to movies like ParaNorman, the upcoming movie, World War Z and the popular TV show, The Walking Dead.

Books Influence Product Trends

Books are an influence as well. Studs and spikes are showing up in both fashion, jewelry and home decor, citing a definite 50 Shades of Grey influence.

So if you want to get in on a trend before it starts, keep an eye on the things in pop culture that influence us – movies, books, television, music, world events, technology, and see what commonality you can find.

FINAL WORD: While product trends don’t have a long shelf life, they do help to get you publicity (because editors only want to write about what everyone is talking about) and publicity gets people into your shop to check out what else you offer.

★ THIS BLOG POST  MADE THE NY TIMES – THIS WEEK IN SMALL BUSINESS

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.online marketing consultant

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

More Product Posts

 

 

 

© 2013 Gail Oliver. All rights reserved. How to Predict Product Trends

Quirky Products That Sell

February 14, 2013 /

quirky products that sellI love quirky products, and they sell. To me they show innovation and creativity and are so inspiring in terms of product ideas. Plus, as I’ve said many times, quirky products always sell and always get publicity!

Quirky Product: Word Search Dish
Quirky Products That Sell

Word Search Crystal Dish by Kate Spade New York

I love this crystal dish by Kate Spade. There are also matching mugs with crossword patterns as well. It is fun, colorful and conversational, which is perfect when you are using a dish like this to serve to guests.

Quirky Product: BFF Pendant Set
Quirky Products That Sell

Zelda and Becky Play Telephone from Flapper Doodle

Just when you thought there were no more ways to do a BFF necklace (Best Friends Forever), Flapper Doodle comes out with this adorable pendant set. What I love about this is the originality. No heart divided in two that has to fit together or one pendant says “Best” and the other says “Friend”. Instead they really did something fresh and eye catching.

Quirky Product: Skeleton Shirt
Skeleton Shirt by Romwe

Quirky Products That Sell

What I like about this Skeleton shirt from Romwe, is that it is definitely not something you would normally see on a traditional white shirt. Now, it is made to be street fashion, but you could probably get away with wearing it to work on Halloween.

Quirky Product: Office Chair Cell Phone Holders
Quirky Products That Sell

Office Chair Cell Phone Holders from the Lakeside Collection

Cell phones have created quite the cottage industry, and unusual holders have been one of the most popular products to result. This set of 3 office chair holders from the Lakeside Collection is pretty whimsical if your daughter doesn’t steal them for her Barbies.

Quirky Product: Cat iPhone Case
Quirky Products That Sell

Grey Wool iPhone Case from TokyoInspired on Etsy

There are so many creative iPhone cases out there, but you have to love this one from TokyoInspired on Etsy, especially for the cat lady in your life. Really creative design by incorporating the zipper as the mouth and using wool fabric. Love it!

MORE PRODUCT ARTICLES:

Shop my Etsy store for Marketing Plans, Planners and more!

© 2013 Gail Oliver. All rights reserved. Quirky Products That Sell

New Product Ideas for Artists and Photographers

February 5, 2013 /

product ideas artists photographersWant some product ideas for artists and photographers?

Art and photography can be a tough sell these days. Thanks to the online marketplace, it is becoming even more saturated and as a result, prices have dropped. It is a wonder that artists can make any money any more.

But that is when you have to get creative! Just like any product that is in a saturated market, you need to find new ways to repurpose your art for different markets in a manner you don’t feel hurts your artistic integrity.

Everyone has gone in an art museum gift shop and seen Van Gogh’s The Starry Night, among others, repurposed onto umbrellas, note cards, coasters, you name it. Now, I have found a few other unique ways art and photography have been “repurposed” that may inspire the artists out there.
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Add Art to Textiles

There are so many opportunities to add your original art and photography designs to various types of textiles for resale, from dish towels and duvets to shower curtains and pillows. Just look around you to see the opportunities.

Product Ideas Artists Photographers
Add Art to Everyday Items

The water bottle market is a hot one, with people paying big dollars for decorative bottles. So why not put your own art or photography on water bottles, tumblers, coasters, and coffee mugs. It also serves as a great way to promote your business as a promotional items.

Product Ideas Artists Photographers
Add Some Class to Your Cell Phone

Again, your art is ideal for a cell phone cover, not to mention a laptop case, even tech backgrounds and digital calendars. The possibilities are endless!

Product Ideas Artists Photographers
Wear Your Art 
So many art designs and fine art photography are being used in fashion, such as the boots below, t-shirts, skirts, headbands, hats, beach coverups, even flip-flops.
More Ideas

Find hundreds of more great marketing tactics in my 12-Month Marketing Plan for Online Art Stores.

Be sure to also read: More Ideas to Promote Your Art Business

 

 

 

© 2013 Gail Oliver. All rights reserved. Product Ideas Artists Photographers

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