I do A LOT of small businesses consultations each year, and since it is the end of the year, I thought I would wrap-up with some common mistakes that you might wish to avoid making in 2021. Too Much Dependence on Social Media I have...
Proof that Social Media Mentions Don’t Always Result in Big Sales
November 29, 2020
by Gail Oliver, Online Marketing Consultant I was never a big believer in using social media “influencers” to get your product in front of thousands of people, because, the truth is, it just doesn’t convert into sales as highly as people think. Actual Results When Products...
How to Determine Your Daily Online Ad Budget
November 20, 2020
Confused by what to make your daily online ad budget? A lot of clients ask me how much should they spend daily on ads. The truth is, it can be complicated and one approach does not work for all businesses. Whether it is on Google,...
10 Hot Christmas Trends 2020
November 12, 2020
by Gail Oliver, Online Marketing Consultant With only 43 shopping days left, here are some of the hottest Christmas trends I’m seeing so far this season, so maybe some will inspire you! Gnome Decor Evergreen Candles Bottle Brush Trees, Metal Houses & Felt Mice Elf...
Why an Advent Calendar is an Amazing Marketing Tool
November 2, 2020
Need some creative advent calendar ideas, as it is a brilliant marketing idea. Did you know that searches for advent calendars increased 2,000% over the year before? This is because more and more brands have realized what an amazing promotional tool it can be, and...
Popular Gift Keywords You May Not Know About
October 16, 2020
In need of some popular gift keywords? If you want to up your SEO game for gift searches this holiday season (not to mention all of the other gifting times of the year), then you need to understand how people search. Below are some very...
Best Tips for Doing an Instagram Giveaway
September 30, 2020
Here are some Instagram Giveaway Tips Rules to know. A giveaway is a great way to get the attention of your potential customers and increase your social media following. Instagram Giveaway Tips: Be Clear What They Will Win Use caps and emojis so your offer...
Fashion Marketing Ideas for Your Clothing Brand
September 17, 2020
Are you an indie designer trying to sell your own fashion or fashion accessories online? Maybe you sell through Etsy or Shopify or just through social media? My 12-Month Marketing Plan for Online Fashion Stores makes it super easy to master marketing and promotions and...
How to Get Corporate Holiday Gift Orders
September 9, 2020
Want to know how to get Corporate Holiday Gift orders? You need to start approaching local companies now about what their plans are for both Christmas gifts for employees and for their clients. Obviously, for a lot of businesses this has been a difficult year,...
Labor Day Sales Opportunity
August 31, 2020
So what is the Labor Day sales opportunity? Did you know that “Labor Day Sale”, is one of the top “sales” searches of the year, usually about half a million searches in August? And it is a more popular search than other long weekend sales, such...