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Black Friday Marketing Tips for Your Etsy Shop

October 23, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Online Marketing Consultant

If you plan on offering a Black Friday and/or Cyber Monday sale at your Etsy shop, then I highly recommend that you invest in an affordable ad graphic that you can use in your Etsy shop, in your emails and on social media to really help drive traffic. For example, this Black Friday ad graphic from the Etsy shop, TaunaDesignStudio has so many uses, just keep reading.

Tips for Your Black Friday Ads

- Include the ad graphic as one of your Etsy product photos (even asking people to pin, etc.) and/ or use it as your shop view image for one of your listings, just for the day.
- Put the ad graphic in your Etsy shop banner and Facebook banners.
- Use the ad graphic as your Etsy avatar and social media avatars for the day.
- Ask all friends and family to post the ad graphic on their social media sites.
- Use the ad graphic as a one-day ad on Facebook, Instagram and Pinterest.
- When posting it on social media include hash tags such as #blackfriday2018, #blackfridaysale, #blackfridayshopping, #blackfridaydeals.
- Make the ad graphic front and center in your email to customers as well as part of your email signature.
- Print out business cards with the ad graphic on one side and your shop information on the other and leave on car windshields at the malls.

What Sells Big on Black Friday?

Want to know one of the most popular items for people to buy on Black Friday? Engagement rings! This is due to the fact that Black Friday is predominantly seen as a time to get an amazing deal on those high ticket items (TVs, tires, iPhones) and engagement rings are a high ticket item. Also, 80% of all engagements occur between Christmas and January 1st so the timing is right.

Marketing Strategy & Business Consulting

GB Oliver Since 2010 I have advised thousands of small businesses and I can help yours too. My very affordable marketing consultations provide advice, feedback, direction and an experienced second opinion on any of your business struggles or questions. Learn more here.

Every time I critique an Etsy shop I encourage the shop to include listings that are sets. Not only do you sell more products at one time to one customer, but customers are looking for the convenience of you doing the “decorating” for them because many buyers just do not know how to coordinate items together.

This same strategy can be applied to jewelry (sets of stud earrings are always in demand), fashion accessories, throw pillows, baby items, personalized gifts, wreaths, beauty products, greeting cards, seasonal (fall set) and holiday items (Halloween set). Again, the goal is to not just put matching items together but rather like-minded or coordinated items together.

Examples of Product Sets

If you sell trays, create a listing that is three trays in three different sizes because people have different uses for trays.
If you sell Apple watch bands, sell a set in 3 different colors so the customer can swap out and change up their look.
If you sell baby onesies, sell a pack of seven labeled with each day of the week. Get creative!

There are also gift set listings and if you don’t have at least one gift set listing in your shop right now you are missing out on a big sales opportunity!

Top Searched Gift Sets

Makeup Gift Sets
Women Gift Sets / Men Gifts Sets (tied)
Tea Gift Sets
Wine Gift Sets
Liquor / Christmas Gift Sets (tied)
Coffee / Candle / Bath / Nail Polish Gift Sets (tied)
Beauty Gift Sets
Hot Chocolate Gift Sets
Baby Boy / Skin Care Gift Sets (tied)
Spices Gift Set

Again, offering sets is a great way to sell more at one time to one customer.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

Christmas Product Ideas and Trends

August 27, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Attention Getting Marketing

It is not too early to start thinking about the holiday buying season, and no matter what you sell, if you can incorporate at least one holiday theme product, you will open yourself up to way more sales opportunities. Below are some interesting Christmas product ideas and trends that might present your shop with potential new sales opportunities.

Flat Christmas Trees

Dorm rooms and apartments have limited space so a trend is to have a flat Christmas tree that hangs on the wall (the front door as well). A flat Christmas tree could be made out of wood, metal, fabric, crochet or paper. It also needs flat ornaments to go on it, so there are many product opportunities here!

Christmas Wall Murals

Temporary holiday theme wall murals are fast becoming a popular way to decorate a child’s room, nursery or dining room, just for the holiday season. Holidays decals for cars is a cute idea as well.

Chunky Knit Tree Skirts

Didn’t the chunky blanket pretty much originate on Etsy? Well now a version to be used as your Christmas tree skirt will give your home that cozy, rustic feel.

Christmas Song Lyrics Signs

Stylish farmhouse-style signs with Christmas song lyrics that still match your decor will be popular this year. The Christmas song lyric trend can also apply to glassware, serveware, linens, pillows and other home decor items.

Personalized Santa Door Signs

Isn’t everything personalized these days? Door signs that remind Santa to stop at your house are now updated with the names of children living at that house for a fun touch and cute gift idea.

Other Holiday Product Ideas

For those of you with a pet shop, why not create an advent calendar for dogs or cats, filled with treats for each day. Advent calendars were one of the most searched items on Etsy last year. For those shops that sell baby clothes, what about a onesie that says, “My 1st Santa Photo” to capture that traditional holiday moment.

Whether you sell jewelry, decor, kids products, beauty products, food, art or printables, there are many so opportunities to create Christmas-theme or holiday-theme products if you just get creative!

Get More Christmas Sales Tips

Get more hot tips in my 2019 Etsy Shop Holiday Sales Planner out now! You’ll love it, packed with over 65 tips, tricks and ideas to get the most out of your holiday sales season. Read more about it at my Etsy Shop here.

Customer Success Stories!

Congratulations to one of my long time customers, Formulary 55 as I was so happy to see that her beautiful bath and body products are now being carried by the store, Francesca’s.

Also, remember how HGTV Magazine used one of my customer’s address signs in a feature in their June issue? Well they did it again this month! Congratulations to Jessica of Live in Mosaics who will again be in the magazine’s September issue.

How to Increase Ecommerce Holiday Sales

August 9, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Attention Getting Marketing

If you haven’t started preparing for holiday sales Etsy shop owners need to get going! Increase your holiday sales with my 2019 Holiday Sales Planner for Etsy Shops. It is jam-packed with 23 pages of my tips, tricks, SEO search phrases, planner pages, worksheets, examples and strategies to get the most out of your holiday sales.

Below are some ideas to inspire you!

5 Ideas to Increase E-commerce Holiday Sales

1. Starting in September (or right now if you wish) include a flyer and/or coupon in all customer packages encouraging customers to come back to your store for Black Friday and Cyber Monday sales, coupons and offers.

2. Use popular search phrases for various holiday buying occasions in your titles and tags, if they apply, such as white elephant gifts, stocking stuffers, secret Santa gifts, dirty Santa gifts, advent calendar fillers and 12 days of Christmas gifts.

3. Add holiday theme photos (like I did below) to your regular product photos as Etsy loves to use these types of images on their social media pages and on their home page. You can purchase these types of backgrounds on Etsy or Creative Market.

4. I highly recommend that you run Etsy Promoted Listings during the peak gift buying time of October 14th to December 23rd. Only go as late as December 23rd if you have priority shipping and can get those orders there next day.

5. August is the time to be sending out your submissions for holiday gift guides for print magazines. When emailing out pitches, the email subject line should read: “Product Submission for 2019 Holiday Gift Guides”. Send out pitches to blogs for their gift guides in early October.

Want to Read More?

Top August Sales Opportunities

July 31, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, E-commerce Marketing Consultant

If you thought your sales were slow in July, relax, August is here and presenting your store with quite a few sales opportunities before the big holiday buying season starts in October.

OnlineShopLove.com

MY ETSY STORE

MY SELZ STORE

How to Find the Right “Gift” Search Phrases

June 25, 2018 / Gail Oliver, Online Small Business Consultant

by Gail Oliver, Online Marketing Consultant

You likely know that the gift market, depending on what you sell, can be a large source of your revenues. Therefore, wouldn’t it be nice to know the types of gifts and gift recipients that people are searching for that might carve out more a niche for you to target in this highly competitive market.

For example, did you know that there are 18,000 Google searches every month for “gift for a 10-year-old-boy“? Buyers are getting more specific about who they are searching for, what they are searching for and the gifting occasion allowing you to zero in on search phrases that still have a lot of traffic but not as much competition.

Comparing Google “Gift” Searches

Gift for teacher (33,100 monthly searches) vs Gift for teacher at end of year (12,100 monthly searches)
Housewarming gift (49,500 monthly searches) vs Housewarming gift for man (4,400 monthly searches)
Gift for woman (27,100 monthly searches) vs Gift for woman who has everything (2,900 monthly searches)

You will see that people also search this way on Etsy and Amazon. Better to get some traffic than none at all as the competition on the major search phrases is just so high.

More Search Opportunities

Adding in one little word can also open you up to new search opportunities. A lot more people are doing voice searches so the search will be phrased a little differently and in a lot more detail. For example, while there is a ton of competition for the search phrase, “Gift for wife“ with 14,800 searches each month, there is a lot less competition but still good traffic for “Gift for my wife” at 1,900 monthly searches. Again, you will see that people also search this way on Etsy and Amazon.

In fact, if you go over to Amazon, and use their autocomplete feature, you will see that instead of just searching on “gift for dad“, by simply adding “who“ after, you see all of these popular searches that customers are also using:

Gifts for dad who has everything
Gifts for dad who fishes
Gifts for dad who likes to cook
Gifts for dad who travels
Gifts for dad who golfs
Gifts for dad who grills

So instead of just going after the most popular gift search phrases that have TONS of competition, focus in and start compiling gift search phrases for more niche targets as Christmas is only 183 days away!

Have you checked out my other blog, OnlineShopLove.com? On this blog I promote some very cool products from my customers. Again, if you have ever purchased any of my services or even one of my ebooks, feel free to email me a link to one (1) cool product for consideration at attentiongetting[at]gmail.com.

How Publicity Helps Your Etsy Shop

May 31, 2018 / Gail Oliver, Online Small Business Consultant

If you think publicity can’t help your Etsy shop, guess again. One of my long time customers, Jessica from LiveinMosaics, just got featured in the June issue of HGTV magazine!

So, how can she leverage this press to increase sales, give her shop even more trust and credibility with buyers, as well as possibly turn it into more press?

How to Maximize Your Press

Add the magazine image to her Etsy photos on every listing, not just for the address plaque shown here.
Mention the publicity in her listing description… “As seen in the June 2018 issue of HGTV magazine….”
Mention it in her Etsy shop banner.
Mention it in her Etsy shop announcement.
Mention it in her Etsy shop updates.
Post it to her social media sites and tag @Etsy in hopes they see it and repost.
Thank @HGTV on all of her social media sites in hopes that they repost the mention.
Mention it in the banner for her Facebook and Twitter profiles.
If HGTV posts it to their social media sites, be sure to comment on the posts.
Email it to all of her customers on her mailing list.
Reference the mention when trying to get future publicity for her shop.
Email Etsy’s press team in hopes that they mention it at press@etsy.com.

If you need a pitch written for your products, I do offer a very affordable Publicity Pitch Writing service. Remember, print media will be looking for 2018 holiday gift guide submissions starting in July!

Also Read:

publicity helps etsy shop

What to Sell on Etsy: 80 Best Sellers on Etsy

May 2, 2018 / Gail Oliver, Online Small Business Consultant

Want to know the best sellers on Etsy? I consult for a lot of Etsy shops, so I can tell you first hand what sells well. However, to back it up, I also did my research.

Etsy Best Sellers

Etsy is predominantly known for gifts, wedding products, jewelry and DIY. It also has a buyer profile of 80% women. Therefore, if you are thinking of starting an Etsy shop, or already have an Etsy shop and want to add to your product line, here is a list, not in order, of the most in-demand products on Etsy right now.

Best Sellers Etsy Gadget / Tech

AirPod Cases
Clean Instagram Presets
Blogger Lightroom Mobile Presets
Clear Iphone 11 Cases
Xbox One Controller Skin

Best Sellers Etsy Gifts

Bridesmaid Gift Box
Personalized Grandma Gifts
Personalized Yeti Cups
Wooden Gifts for Men

Best Sellers Etsy Home Decor

Plant Pots with Drainage
Modern 8×10 Rugs
Boho 20×20 Throw Pillow Covers Set
Rustic Living Room Wall Decor
Boho Wall Decor Prints
Wreaths for Front Door
Watercolor Digital Art Prints
Printable Bathroom Wall Decor
Sweet Dreams Wood Signs

Best Sellers Etsy Beauty & Health

Crystals Set for Stress
Bath Bomb Set of 4
Zero Waste Makeup

Best Sellers Etsy Pet

Personalized Dog Tags
Personalized Dog Collars
Waterproof Dog Bed Covers
Breakaway Cat Collars

Best Sellers Organization

Earrings Holder
Enamel Pins Display
Headband Holder
Stickers Pack Aesthetic
Stickers for Hydroflask
Engagement Ring Dishes
Wooden Yarn Bowls
Yoga Mat Holder

Best Sellers Etsy Jewelry

Stud Earrings Set
Gold Name Necklaces
Sterling Silver Opal Rings
Gold Zodiac Necklaces

Best Sellers Vintage

Vintage Engagement Rings
Women’s Vintage T-shirts
Vintage Tapestry Wall Hangings
Animal Crossing Amiibo Cards
Unicorn Fabric by the Yard

Best Sellers DIY / Supplies

Fabric Bundle Fat Quarter
Slime Kit with Glue
Journaling Bible
Beginner Cross Stitch Kit
Painting DIY Kits for Adults

Best Sellers Party

Unicorn Cake Toppers
Birthday Yard Signs
Baby Shower Party Favors

Best Sellers Accessories

Keychain Wristlets
Small Womens Leather Wallet
Leather Tote Bag for Women

Best Sellers Wedding

Boho Fairy Wedding Dress
Wedding Cake Toppers with Dog
Cheap Wedding Favors for Guests in Bulk
Rose Wedding Invitation Template Download
Candle Holder Centerpiece for Wedding

Best Sellers Kids & Baby

Personalized Baby Girl Home Coming Outfits
Personalized Baby Blanket Dinosaur
Montessori Toddler Toys

What to Sell on Etsy Due to COVID-19

Face Masks (kids, bandana, with filter)
Hand Sanitizers
Resume Templates Google Docs
Quarantine T-shirts, Mugs, Cake Toppers
1,000 Piece Puzzles for Adults
Yeast for Bread Baking
Cleaning Supplies Wipes
Headbands with Buttons for Mask
Graduation 2020 Yard Signs
Food Storage Containers
Home Activities for Adults
Natural Hair Dye
Lounge Wear

best sellers on etsy

Now you know what to sell on Etsy. Furthermore, even if you do not sell one of the items above, you can still take advantage and sell add-ons or complimentary items to these products. The opportunities are endless!

Be sure to check out my best selling Etsy 30-Day Success Plan.

Why is My Etsy Traffic (and Sales) Down?

April 25, 2018 / Gail Oliver, Online Small Business Consultant

Is your Etsy shop traffic down?

Many Etsy shops come to me and wonder why their traffic and sales are down from one month to another (be sure to read about my 30-Day Etsy Success Plan below). The obvious answer is because buying patterns are not constant, they fluctuate with holidays, seasons, even the economy.

So how do you know if it is just your traffic and sales that are down as opposed to the traffic and sales on Etsy being down overall?

Look at Your Etsy Ad Impressions

One easy way to tell if it is just you or an overall occurrence is to look at your impressions if you are running Etsy Promoted Listings. The number of impressions is based on search demand, so if your impressions are down from last month, then it would indicate that searches overall were down and it is likely not a problem specific to you (provided that you did not make any changes to your ad campaign from the previous month). When this happens it is a good time to reach out to your previous customers with a special offer to get things going again.

Look at Etsy’s Quarterly Stats

Etsy is a public company so they have to release their quarterly sales revenues. Historically, Etsy’s strongest selling period has always been Q4, which is October 1st to December 31st. Also historically, Etsy’s slowest selling period is Q1, or January 1st to March 31st. So you can’t always expect to sell in March what you sold in December, but again this can depend on what you are selling. However, it is a good time to run a sale because when demand is down, prices should go down (and vice versa).

Look at Your Etsy Stats

Login to your Etsy account, go to your dashboard and look at your stats for last year. A bar chart will come up that will clearly indicate which months were your strongest and which ones were your weakest. So if March was a bad month for you last year, it makes sense that it might be bad again for you this year. The key is not always to measure if sales drop from month to month, but rather that they are increasing month over month. In other words, if sales for March 2018 were lower than February 2018, but still higher than they were for March 2017, then I wouldn’t be panicking as overall growth is still there.

Look at Google Trends

Certain products sell best at certain times of the year. If I type “backpacks” into Google Trends, it is quite obvious that searches peak in mid August (see below), so I wouldn’t be panicking in February if sales were down, but I would be upping my advertising budget in July and August to maximize this sales opportunity.

Here is How to Really Drive More Traffic

I have created the 30-Day Etsy Success Plan. This is an actionable step-by-step list of daily tactics to do to improve your Etsy shop, drive more sales and improve your sales. Everything is easy to follow in bullet point form with multiple tactics for each of the 30 days. I can’t recommend it enough. All of these tactics work, so you can’t lose. Available now at my Etsy Shop.

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What Sells Big on Black Friday?

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Flat Christmas Trees

Christmas Wall Murals

Chunky Knit Tree Skirts

Christmas Song Lyrics Signs

Personalized Santa Door Signs

Other Holiday Product Ideas

Get More Christmas Sales Tips

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5 Ideas to Increase E-commerce Holiday Sales

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Etsy Best Sellers

Best Sellers Etsy Gadget / Tech

Best Sellers Etsy Gifts

Best Sellers Etsy Home Decor

Best Sellers Etsy Beauty & Health

Best Sellers Etsy Pet

Best Sellers Organization

Best Sellers Etsy Jewelry

Best Sellers Vintage

Best Sellers DIY / Supplies

Best Sellers Party

Best Sellers Accessories

Best Sellers Wedding

Best Sellers Kids & Baby

What to Sell on Etsy Due to COVID-19

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