Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for...
Instagram is hands-down, the hottest social media site of the moment. Now, unlike other social media sites, Instagram does something pretty cool. They actively promote their users, for free. One way they do so is with their Instagram Weekend Hashtag Project that could expose your...
3 Christmas Traditions That Turned Into Marketing Genius
December 8, 2014
Marketing Christmas Traditions is definitely a thing. I have been noticing that some tried and true Christmas traditions have been slightly modified to become hot and trendy product offerings in today’s marketplace, from ugly Christmas sweaters to Advent calendars to Santa photos. What holiday traditions can...
Creative Business Signage Ideas
November 19, 2014
In need of some creative business signage ideas? I was watching an old Shark Tank episode last night, and it featured a pitch by a company that sells sign waving machines. So instead of hiring people to stand at the side of the road waving a sign...
Don’t Make This Common Marketing Mistake
November 16, 2014
by Gail Oliver, Marketing Consultant When I was working for a software company, way back when, we hired a new CEO. The new CEO decided he wanted to make his mark on the company so he came to me, the Marketing Director, and said his...
Tips for Success When You’re a Newbie in a Crowded Market
November 11, 2014
by Gail Oliver, Marketing Consultant Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering? So what to...
Creative Blog Ideas If You Offer Professional Services
October 30, 2014
Need some creative blog ideas if your business offers professional services? I get asked by a lot of my clients, particularly my professional services clients such as lawyers, financial advisors and realtors, if they would benefit from a blog. If you are your brand (which, when...
Small Business Saturday Marketing Ideas
October 22, 2014
Updated for 2022. Looking for some Small Business Saturday marketing ideas for both retail and online businesses? In case you are not aware, Small Business Saturday (SBS) takes place every year on the Saturday after the US Thanksgiving. Therefore, Small Business Saturday 2022 will be November 26th....
If Your Small Business is Failing, It Isn’t Always Your Marketing
October 20, 2014
by Gail Oliver, Small Business Consultant Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason. The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P...
High School Classroom Decor
October 8, 2014
These cool black and white inspirational downloads are perfect for your middle school or high school classroom decor. Plus, they are super affordable. Just download and print as many times as you need! High School Classroom Decor Printables In a bold easy to read font,...