by Gail Oliver, Small Business Marketing Consultant Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it...
Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?
September 18, 2014
by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor...
Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year
September 15, 2014
In the city where I live, every year, for just seven weekends from early October to mid November, a local couple hosts a major shopping event called The Third World Bazaar. They reside on a few acres of farm land where they turn one of their large...
Shop Local Marketing Ideas for Your Small Business
September 11, 2014
In need of some Shop Local Marketing Ideas for Your Small Business? With Small Business Saturday just around the corner, there has been a growing momentum over the last few years to encourage consumers to shop and buy locally produced goods. As a small business, are...
Maximize Your Social Media Strategy for Fall
September 8, 2014
So what’s your social media strategy for fall? Besides fall-related content, it can be something as simple as updating your social media banners (and online store banners) to reflect the current fall season. It can be a valuable sales tool for your small business. Your cover...
3 Hot Niche Marketplaces for Indie Sellers
August 27, 2014
Want to know about 3 Hot Niche Marketplaces for Indie Sellers? These are great if you are looking for some new places to sell your products online, besides the traditional, well-known marketplaces. You are going to see the online marketplace start to change, with...
4 Proven Ways to Get Customers to Buy Right Away
August 18, 2014
Want to know how to get customers to buy right away? If you want to get your customers to act quickly, sometimes you need to create a sense of urgency. For example, the other day I filled up my cart at a particular online vendor. However, I...
I often see people trying desperately to come up with an idea for a business, but the easiest way is to simply solve a problem that people are having. It could be with a current product or service offering, or an offshoot of a problem...
Why Mobile-Based Small Businesses Are a Hot Trend
July 24, 2014
by Gail Oliver, Small Business Marketing Consultant A lot of businesses struggle with bringing customers to their establishment, either a physical location or online, but have you ever thought about going to them? Mobile-based businesses are becoming a hot trend, and with the baby boomer generation...
I have had a lot of very successful small businesses – who are technically having great success selling on online – come to me and ask for advice as to why that despite this success, they are still not making money. Here is the conundrum. When you try...