Time for some creativity with some quirky small business promotional ideas. Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo)....
How to Promote Your Business Locally
February 18, 2015
I recently discovered some easy ways on how to promote your business locally. Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt...
Should You Rent Products Instead of Selling Them?
January 22, 2015
Should You Rent Products Instead of Selling Them? There has been a growing movement towards consumers renting and not buying certain types of merchandise. Renting houses and cars has long been a common occurrence, but new types of products are now making an impact in the...
New Year Promotional Marketing Idea
January 15, 2015
Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for...
Instagram is hands-down, the hottest social media site of the moment. Now, unlike other social media sites, Instagram does something pretty cool. They actively promote their users, for free. One way they do so is with their Instagram Weekend Hashtag Project that could expose your...
3 Christmas Traditions That Turned Into Marketing Genius
December 8, 2014
Marketing Christmas Traditions is definitely a thing. I have been noticing that some tried and true Christmas traditions have been slightly modified to become hot and trendy product offerings in today’s marketplace, from ugly Christmas sweaters to Advent calendars to Santa photos. What holiday traditions can...
Should Your Small Business Create an Annual Publicity Event?
November 28, 2014
Should Your Small Business Create an Annual Event, Just for the Publicity? Annual Publicity Event: Victoria Secret Every year Victoria’s Secret, the lingerie store, creates a “Fantasy Bra”. This is a bra that they unveil at the end of their annual fashion show, and...
Creative Business Signage Ideas
November 19, 2014
In need of some creative business signage ideas? I was watching an old Shark Tank episode last night, and it featured a pitch by a company that sells sign waving machines. So instead of hiring people to stand at the side of the road waving a sign...
Don’t Make This Common Marketing Mistake
November 16, 2014
by Gail Oliver, Marketing Consultant When I was working for a software company, way back when, we hired a new CEO. The new CEO decided he wanted to make his mark on the company so he came to me, the Marketing Director, and said his...
Tips for Success When You’re a Newbie in a Crowded Market
November 11, 2014
by Gail Oliver, Marketing Consultant Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering? So what to...
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