by Gail Oliver, Small Business Marketing Consultant People are very descriptive with their Twitter profiles. Do you ever read them? Here are some examples (I have removed the Twitter names): YouTuber | Journalist | Workaholic | Documentary Filmmaker Small Town Gal – Sports Enthusiast –...
4 Proven Ways to Get Customers to Buy Right Away
August 18, 2014
Want to know how to get customers to buy right away? If you want to get your customers to act quickly, sometimes you need to create a sense of urgency. For example, the other day I filled up my cart at a particular online vendor. However, I...
by Gail Oliver, Small Business Marketing Consultant If you want to dominate a specific niche of the market and really establish a strong brand, even as an indie product maker, you can do if it you just do one thing and do it better and/or...
I often see people trying desperately to come up with an idea for a business, but the easiest way is to simply solve a problem that people are having. It could be with a current product or service offering, or an offshoot of a problem...
How To Avoid Costly Returns and Exchanges
July 30, 2014
A recent report from Walker Sands on the Future of Retail indicated that 64% of consumers are more likely to purchase online when the company offered free returns and exchanges. Now, if you are a small business, free returns and exchanges can be a tough offering as it does...
Why Mobile-Based Small Businesses Are a Hot Trend
July 24, 2014
by Gail Oliver, Small Business Marketing Consultant A lot of businesses struggle with bringing customers to their establishment, either a physical location or online, but have you ever thought about going to them? Mobile-based businesses are becoming a hot trend, and with the baby boomer generation...
I have had a lot of very successful small businesses – who are technically having great success selling on online – come to me and ask for advice as to why that despite this success, they are still not making money. Here is the conundrum. When you try...
Originally posted July 2015; updated July 2022. Pitching Products Holiday Gift Guides. As you may know, print magazines typically work about four months in advance, so, right now they are planning their December issues (which go on sale in early November). A big part of any December issue is...
I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy. I saw...
Is Your Small Business Targeting the College Crowd?
June 25, 2014
Want to know how to market to college students? Just last week Target announced it would be setting up an online gift registry for college students. The service is not yet available in-store, but what it means it that parents can set up a subscription...
You must be logged in to post a comment.