How Do I Label My Product? Is that something you are asking yourself? Let me give you an example of why labelling is so important. We recently had a family photo taken and one of the primary reasons was to use it as a Christmas...
How to Effectively Use Your Photos to Sell Your Products
January 24, 2013
Are you using your photos to sell your products in the most effective way? Take a look at the photo below. It is from a wedding blog called, Style Me Pretty. The photographer took a photograph of the bride holding a variety of clutch purses, which are obviously...
How to Get Local Publicity for Your Small Business
January 21, 2013
Want some free local publicity for your small business? Did you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is desperate for a story right...
How to Repurpose Your Products to Expand Your Market
January 18, 2013
People are always asking me why their products are not selling. A lot of the time there is nothing wrong. Usually they are in a saturated market where there is a lot of competition. Then they don’t know what to do with the inventory they...
Why Including Your Business Card Is NEVER a Bad Idea
January 15, 2013
Business card promotion is an effective marketing tactic. The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste. Seriously? This is a person who just bought from you, why would that...
How to Pitch Your Products to Editors
January 11, 2013
by Gail Oliver, Online Marketing Consultant Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story,...
Important Things You Need Know if You Sell on Etsy
January 10, 2013
Here are some little things you might not know about if you sell on Etsy, based on my own experience as well as experiences of my customers. Your Etsy Ads Can Suddenly Shut Off If you see that your traffic seems suddenly low, or listings...
How to Write Product Descriptions That Sell with Examples
January 8, 2013
Do you know that when someone reads your product description, you only have a 1% to 8% chance of converting them into a sale? If you are not converting more than 1% of your traffic into sales, then you need to write better descriptions that will...
Valentines Day Marketing Ideas
January 2, 2013
Need some Valentines Day Marketing Ideas? Now that Christmas is over, the next big selling opportunity is Valentine’s Day, so get an early jump on those sales. All the blogs, newspapers and magazines will be running Valentine’s Gift Guides, mostly aimed at the male who...
Remember, Everyone is Potentially a Customer
December 18, 2012
One of the biggest mistakes I see small businesses make is forgetting the fact that everyone is potentially a customer. The other day I received a very nasty email from someone who didn’t agree with something I wrote on my blog. I am all for...
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