black friday etsy shop Archives

Need a more effective Black Friday Marketing Strategy? Are you personally holding off holiday purchases for Black Friday and Cyber Monday sales? Honestly, the only way I would buy anything right now from an online retailer is if they were giving me an advance Black Friday / Cyber Monday sale of at least 60% off, and indicating that they will not be going this low on Black Friday.

So, maybe you want to do the same thing. Why make your customers wait for Black Friday/Cyber Monday when you want those sales NOW, as well as get their spending dollars BEFORE they blow it all on Black Friday (and at someone else’s shop).

Make the Offer Irresistible

Therefore, I would consider emailing your customers this week with a special Customer-Only “Advance” Black Friday / Cyber Monday Sale that is a ONE-DAY only offer, better than anything you will be offering on Black Friday/Cyber Monday, guaranteed.

Again, the offer has to be amazing for people to go for it. On Black Friday customers are expecting offers of 40%, 50%, 60% off. Now, this might scare you, but hopefully you will make it up on volume if your profit margins are good. Otherwise, you have a couple of options:

Slightly raise your prices so that you can offer these types of deep discounts.
Tie the offers to volume purchases only i.e. Buy any 3 Items and Get 40% Off, any 5 and get 60% Off”.

The point is, you want the offer to be so irresistible that you will get those sales NOW, and not have to wait until Black Friday or Cyber Monday when customers might not have as much money left to spend at your store.

How to Write the Email

In your email subject line, be sure to use a mix of upper and lower case words along with some holiday emojis in order for it to get noticed, for example:

🎉 TODAY ONLY PRE-BLACK FRIDAY SUPER SALE – Coupon Code Inside!

Use a holiday theme email template that your email service company can supply. Keep the copy short and the sale should be hard linked back to your shop.

If the sale goes well, extend it one more day and tell your customers that they can pass the offer along to their friends and family, to broaden your reach.

So don’t sit around waiting for the end of November, jump the gun on your competitors and get those sales NOW.

Want to Know Why Your Business Isn’t Selling?

I offer One-on-One Phone Consultations that will help solve the mystery.

by Gail Oliver, Online Marketing Consultant

If you plan on offering a Black Friday and/or Cyber Monday sale at your Etsy shop, then I highly recommend that you invest in an affordable ad graphic that you can use in your Etsy shop, in your emails and on social media to really help drive traffic. For example, this Black Friday ad graphic from the Etsy shop, TaunaDesignStudio has so many uses, just keep reading.

Tips for Your Black Friday Ads

- Include the ad graphic as one of your Etsy product photos (even asking people to pin, etc.) and/ or use it as your shop view image for one of your listings, just for the day.
- Put the ad graphic in your Etsy shop banner and Facebook banners.
- Use the ad graphic as your Etsy avatar and social media avatars for the day.
- Ask all friends and family to post the ad graphic on their social media sites.
- Use the ad graphic as a one-day ad on Facebook, Instagram and Pinterest.
- When posting it on social media include hash tags such as #blackfriday2018, #blackfridaysale, #blackfridayshopping, #blackfridaydeals.
- Make the ad graphic front and center in your email to customers as well as part of your email signature.
- Print out business cards with the ad graphic on one side and your shop information on the other and leave on car windshields at the malls.

What Sells Big on Black Friday?

Want to know one of the most popular items for people to buy on Black Friday? Engagement rings! This is due to the fact that Black Friday is predominantly seen as a time to get an amazing deal on those high ticket items (TVs, tires, iPhones) and engagement rings are a high ticket item. Also, 80% of all engagements occur between Christmas and January 1st so the timing is right.

Marketing Strategy & Business Consulting

GB Oliver Since 2010 I have advised thousands of small businesses and I can help yours too. My very affordable marketing consultations provide advice, feedback, direction and an experienced second opinion on any of your business struggles or questions. Learn more here.