Brilliant Marketing Idea Archives

When I was checking out a hotel online in Nashville recently, I typed in the date I was interested in going and this screen came up:

It was a graphic alerting me to events that would be going on in the city during those dates. I thought it was brilliant, because the hotel was providing me with extra information in helping me make a decision as to whether I should book a trip.

So it got me thinking….

What extra information are you giving potential customers to help them buy from you?

For example, if you’re a realtor and someone clicks on listing, maybe have a pop-up graphic that indicates how long the house has been on the market, how many offers it current has or how much the value of other houses in the neighborhood have increased over the past 5 years.
If you’re a travel agent, when someone clicks on a certain destination, maybe have a pop up graphic indicating the best time of year to go, or what location would be a better option for this particular time of year.
If you’re a hair stylist, when someone clicks to make a reservation, maybe have a pop up graphic showing photos of the three latest hair color trends.
If you’re an ecommerce store, when someone clicks on a Halloween product, maybe have a pop up graphic indicating the number of days left until i.e. Just 32 days until Halloween!