cafe marketing plan Archives - Attention Getting

Do you own a coffee shop and are wondering how to drive more traffic to it? I have just the solution? My 12-Month Coffee Shop Marketing Strategy Plan gives you easy tactics to follow for each month of the year. Below I cover January so you can see what it is all about.

January Coffee Shop Marketing Plan

COFFEE SHOP PUBLICITY TACTICS

Email a story pitch to Eater to be included in their cities feature, “Essential Coffee Shops in {Your City}”
Check and submit daily to HARO (Help a Reporter Out) requests.

COFFEE SHOP ADVERTISING TACTICS

Add your coffee shop to LocalEats.com
Add your coffee shop to Zomato.com

COFFEE SHOP SOCIAL MEDIA MARKETING TACTICS

Post a photo of a busy morning at your coffee shop for #manicmonday.
Post a photo of a #sunrise with your coffee shop in foreground.
Post a favorite local blog every Sunday for #sundayblogshare (tag the blog so they repost).
Post a This or That type post i.e. Dark Roast or Light Roast? #thisorthat #coffeeaddict.
Post a carousel of your favorite coffee mugs and give a #shoutout to the stores.
Post a #freecoffee offer for your gourmet blend for #nationalgourmetcoffeeday on January 18th.
Post a #quote every Friday that has to do with coffee for #fridayfeeling #goodmorning #coffeetime #coffeebreak.
Set up a YouTube channel or TikTok and post a video/reel of your #barista making one of this week’s specials.
Comment daily on the Instagram and Facebook posts of local media, local sports teams & popular local businesses to get seen by your local audience.

COFFEE SHOP EMAIL MARKETING TACTICS

Create a free email signature (use WiseStamp.com) and include a linkable banner to your coffee shop’s website, links to your social media sites and your latest blog post.
Email your customers your winter theme menu as well as any early bird Valentine’s day offers and any upcoming events in the shop.
Change up your email opt-in incentive to include a free one-page printable calendar for the new year clearly labeled with your coffee shop’s name and url, as a frequent reminder.

COFFEE SHOP CONTENT MARKETING TACTICS

If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like BLOGLOVIN’ and BLOGARAMA even if your posts are something as simple as mentioning events going on in your city each weekend, such as “What to Do in {Your City} This Weekend”. It also gives you a reason to email your customers weekly.

COFFEE SHOP SALES & PROMOTIONS TACTICS

Comment daily on the latest blog posts of popular local news media and magazines.
Create a rewards card by linking the points accumulation to various things i.e. 20 points for buying a coffee, 20 points for downloading your app, 5 points for leaving a review, 15 points for signing up for your email, 10 points for posting a photo of your coffee shop (with shoutout) to Instagram, etc.
Offer a travel mug that has your coffee shop logo and address as part of your rewards program to garner free advertising.

Isn’t my coffee shop marketing plan awesome? And this is just for January. Get the entire 12 months by downloading my 12-Month Coffee Shop Marketing Plan today!

Also Read: Fun and Easy Local Marketing Idea