christmas marketing ideas Archives

Ready for some holiday marketing ideas? Did you know that searches for holiday gifts start as early as this month, so is your online shop ready?

Here are 5 marketing ideas from my Etsy Holiday Sales Planner that will help give your shop an advantage.

5 Genius Holiday Marketing Ideas

I always recommend posting on social media, curated content on How to Cook a Turkey, on the day before Thanksgiving and Christmas Eve, as this is when searches for this phrase skyrocket. Make sure your shop name in on the graphic so if it gets shared, it can be traced back to you.
Have you created a one-page holiday gift guide featuring items in your shop and the gift recipients that they would be perfect for? Start including these flyers in all of your customer packages now.
Email is a large part of holiday marketing success, so it might be worth investing in some holiday theme email templates as well as adding call to action buttons in the email itself.
Download a free holiday recipe card template, add in a favorite Christmas cookie recipe, and then brand the card with your business name, logo and url. Include in all customer packages as this is something they will keep, and pull out year after year, remembering your business.
Add in a few holiday theme product photos, including ones featuring Elf on the Shelf. People will share on social media if it is cute enough, especially Etsy.
Discover more great ideas, planning tips, holiday SEO keywords and more in my Etsy Holiday Sales Planner.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

Christmas Eve Box Set

This is a really creative idea from Mudpie that makes a wonderful gift idea for any young child. Their Christmas Eve Box Set consists of a half pint glass milk bottle with red/white striped straw, “Dear Santa” scroll Christmas list and wooden “Santa STOP HERE!” door hanger. Selling 3 products together always says “value” to a customer.

Ciate Mini Mani Advent Calendar

Again, why sell just one nail polish when you can sell 24, as Ciate is doing with this advent calendar. Advent calendars are popular for all age groups and all types of products, and there is still time to get one together. The peak search time for Advent calendars is November 28th.

Holiday Earring Pack

I was happy to see that one of my clients was jumping on the Christmas gift bundle band wagon with this set of 3 druzy stud earrings in the colors of the season, from Wrenn Jewelry.

So think of Christmas gift bundles in terms of appealing to a specific customer, to a theme, to a color combination and then move them up to your featured products so they are front and center in your shop. Remember, if you sell on Etsy all of the items in your gift bundles must be your own original items. Read the guidelines here.