By Gail Oliver, Online Marketing Consultant
I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site.
Make Your Email Sign Up More Attention Getting
The Palm Tree Boutique did something smart. When I land on a home page of an online shop, I typically get an annoying box asking me to sign up for their newsletter that I almost immediately click shut. But Palm Tree did something different and put up a very large photo image instead, plus offering 20%, which is quite generous. It was much more effective.
Let Customers Make Their Own Product Bundles
I love this idea by the makeup company, Benefit, of allowing customers to create their own bundle of products. The price is set at $79, but customers get to choose three products from three different options, plus they also receive free gifts. Great way to up-sell more products.
Give Previews of Your Social Media & Incentives to Follow
I have long recommended to clients to instead of just say, “follow us on social media” to give an incentive to do so, as well as a preview of what you post. The online store Furbish Studios does a nice job of both. letting people know that if they follow on Instagram they will get exclusive discounts, Furbish favorites and design inspiration.
May Marketing Calendar
The May version of my very popular Marketing Calendar for Online Shops is available now. I also have a version for Etsy shops available here.
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