etsy publicity Archives - Attention Getting

by Gail Oliver, Online Marketing Consultant

I have spoken many times on how publicity can really drive traffic to your Etsy shop. In my February Etsy Shop Marketing Plan ($15) I give you story ideas, specific press contacts and blog leads that you should be sending out this month (for editorial coming up in March/April) and one of those opportunities is Spring, just 62 days away.

Spring editorial offers you so many publicity opportunities whether you sell home décor, baby products, jewelry, fashion, skin care, even wedding items. Here are some sample headlines you can pitch to relevant blogs, if they apply to what you sell:

Spring-Inspired Home Décor Pieces Under $30
Favorite Finds to Add Farmhouse Spring Décor
Bridesmaid Dresses Perfect for a Spring Wedding
Our Favorite Baby Products for Spring 2018
Fashion Finds to Take You from Winter to Spring
10 Cool Products for Your Spring Organizing
Great Finds for a Spring-Inspired Nursery
5 Spring Beauty Must-Haves
Hot Swimsuits for Spring Break

Many blogs love Etsy products, so you can include the word “Etsy” in the pitch as well i.e. “Etsy Finds“. Always pitch a specific product, not your shop as a whole, and include a link to the listing on Etsy. Do not attach photos or anything else to the email. Keep it short, basically giving them a story idea that would incorporate your product. Keep trying. Not many pitches get accepted on the first try.

IF YOU NEED A QUICK FIX for driving traffic and sales to your Etsy shop, I highly recommend downloading my February Etsy Shop Marketing Plan as it gives you tons of actionable tactics to do this month that will get results fast!

NEED ADVICE? I do offer 30-minute phone consultations. See my services page for more information.

spring publicity opportunities etsy shop

by Gail Oliver, Online Marketing Consultant

I have spoken many times in my Ebooks and Marketing Plans how there are many publications that will frequently write about Etsy “Finds”. Sometimes the writers find you on their own, but sometimes you can pitch them the right story idea and they might just go for it.

Here are some recent Etsy “Finds” articles that I found:

Bon Appetit: The Best Shops on Etsy for Vintage Kitchenware

Vogue: 12 Brilliant Indie Beauty Brands That Started on Etsy

Footwear News: A Guide to the Coolest High-Top Sneakers on Etsy

Essence: 11 Etsy Accessories That’ll Remind Them Not To Touch Your Hair…Or Lipstick

Insider: 15 Awesome Stationery Shops You Can Find on Etsy

Now, my first advice would be to follow these writers on their social media profiles in hopes that they take notice of your Etsy shop and might consider your products for a future post (if what you sell is relevant to their audience).

Then think about a timely story idea, make sure it has a grabby headline and email the writer the idea, along with a link to one of your listings that would fit nicely as part of the story. And remember, keep the pitch short!

If you are still not sure you can do this, check out my Publicity Pitch Service or one of my Marketing Ebooks that walks you through how to write a great publicity pitch. Good luck!

WANT TO KNOW WHAT I THINK OF YOUR SHOP?

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Latest Customer Review

“Amazing…as usual! I am never disappointed and will continue to trust Gail’s work. I have always seen instant and positive results. Highly recommend!!! You will not be disappointed. Thanks again for your help!” Isis, Mamis Little Muse on Etsy.