Small Business Marketing Strategist

Tag: etsy selling tips

Poor Etsy Sales? This Is What To Sell on Etsy

Are your sales on Etsy not doing so hot? A lot of the time, success on Etsy is really based on WHAT you sell.

What to sell on Etsy

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Customer Success Story

When I consult for an Etsy shop, analyzing their product line is a large part of it, where I try to find more lucrative product niches for their shop, including product niches that are growing and ones that are about to take off.

For example, a few years back I was consulting for a scented candle shop on Etsy.  In doing my research for them, I saw a breakout Google search for “vanilla cashmere candles”. At the time, there were less than 100 listings on Etsy for a vanilla cashmere scented candle, so I convinced them to quickly add this candle to the shop, which we then optimized for SEO, landing it on the first page of search results, and the candle quickly became their best seller.

My new ebook What to Sell on Etsy outlines (in easy to read chart form), key sales opportunities by looking at products that are currently highly searched but have a low number of listings on Etsy.  In other words, high demand with low supply.

In Demand Products on Etsy with Little Competition

Another example. You might think that the art category on Etsy is completely saturated. However, there are 15,000 searches on Google each month for “romanticism art” and yet only 4,000 listings on Etsy. That’s an opportunity.

Same with  “yoga posters”. There’s over 165,000 Google searches a month, but only 21,000 listings on Etsy.

what to sell on etsy

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Another example, is “flared yoga pants”. Over 18,000 Google searches a month, yet under 2,000 listings on Etsy. If you’re a print on demand shop, I would be contacting my supplier today about getting flared yoga pants in my shop!

The goal is to also make sure you are selling the right product within the segment.

For example, there are a whopping 436,000 listings on Etsy for “summer linen dress” even though it is only searched 4,000 times a month. However, there are only 3,500  Etsy listings for “linen overalls”, which gets twice as many monthly searches.  Not to mention that the average price for linen overalls on Etsy is US$100 compared to US$60 for a summer linen dress. Therefore, why not sell something that not only is MORE in demand with LESS competition, and has a HIGHER price point?

Another huge opportunity I identified is for floating shelves, with over 246,000 monthly searches, yet only 32,928 listings on Etsy.

What Else to Sell on Etsy Right Now

A few more of the 200+ product niches I found:

  • Gold Apple Watch Bands
  • Shower Steamers
  • Floating Candles
  • Crystal Advent Calendars
  • Halloween Costumes for Dogs
  • “Most Likely To” Christmas Shirts
  • Blanket Hoodies

Best Seller! Click to download!

I share all of this research in my new download, What to Sell on Etsy.   You will love this ebook because I did extensive research on some of the top product niches on Etsy, including reviewing search data from Etsy, Amazon, Google Shopping, Google Trends and a few other SEO tools, all to discover over 200 opportunities in over 40 top Etsy product categories. where there is HIGH product demand but LOW supply.

Discover 200+ Product Opportunities on Etsy!

Also read: A Few Highlights from my Etsy Holiday Sales Planner.

© 2023 Gail Oliver. All rights reserved. What to sell on Etsy. 

Hot Sales Opportunity: Retirement Gifts

by Gail Oliver

What business doesn’t love gift buyers as customers? Therefore, do you want to know what one of the fastest rising gift segments is, one that you might not be targeting? Retirement gifts!

That’s right, there are 10,000 Americans retiring EVERY day. Searches for retirement gifts have been on the uprise, currently at 27,100 monthly searches on Google alone, and the searches always tend to peak in May (maybe due to the fact this is the time of year that teachers retire?).

A lot of retirement gift searches are profession-based and a lot are gender based, as you will see from the search results below.

Top Searches for Retirement Gifts

  • Unique retirement gifts for her
  • Retirement gifts for coworker
  • Etsy retirement gifts
  • Amazon retirement gifts
  • Nurse retirement gifts
  • Military retirement gifts
  • DIY retirement gifts
  • Police retirement gifts
  • Retirement gifts for dad
  • Teacher retirement gifts
  • Retirement gifts for women
  • Funny retirement gifts

Top Retirement Gift Searches for Women

  • Jewelry
  • Books
  • Wine Glasses
  • Mugs

Top Retirement Gift Searches for Men

  • Keychains
  • Hats
  • Tshirts
  • Mugs
  • Anything to do with fishing or golf

Now, if they are looking for a retirement gift, it is likely because there is a retirement party. So here are some other popular retirement products searches below, they you may also want to consider.

Other Retirement Product Searches

  • Retirement party invitations
  • Retirement cards
  • Retirement party decorations (sashes & tiaras are big)
  • Retirement tshirts
  • Retirement banners
  • Retirement clipart
  • Retirement quotes & sayings

It will be another 10 years before all of the baby boomer generation retires, so this market will be viable for a long time.


© 2019 Gail Oliver. All rights reserved.

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