fall store categories Archives

store categories to add in the fall When Google searches your online store, they search your online store categories, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal shopping habits.

For example, the online home goods store, Wayfair, has added two prominent shop categories, right at the top of the page, “College Living” and “Back to School“. Under these headings, Wayfair also has various sub headings (based on popular search phrases) such as:

Dorm Design on a Budget
14 Dorm Design Ideas
Dorm Essentials
College Checklist

Google reads these headings and sub headings and, as a result, it will drastically move Wayfair up in Google searches for anyone looking for college dorm room decor.

Other notable top online retailers have already added fall-related shop sections:

Williams-Sonoma has added a “Halloween Preview” shop section.
H&M has added a “Fall Looks“ shop section.
Nordstrom has added “Back to School“ and “Summer to Fall Booties“.
Grandin Road has added “Halloween Haven“.
Office Depot has added its “Back to School Headquarters“ as well as its “Mobile Accessories Marketplace” (as many college kids are upgrading their laptops, phones, etc. before they head back).
Pier 1 has added “Fall & Autumn Decor” and a sneak peak at their “Halloween 2013 Collection“.
Ann Taylor has added “Pre-Fall Forecast“.
Bed, Bath & Beyond has added “College Shopping / Back to College“.
J.Crew has added the section “Looks We Love for Back to School“.
Best Buy has added “College Student Deals“.

FINAL WORD: Shop sections, categories, departments and headings are very important in Google search. Make sure you are adding ones relevant to seasonal shopping habits (in this case, Back to School, Fall Fashion, Autumn Decorating, Halloween Decor, College Shopping, etc.) to help drive more traffic to your online shop. It also helps your shop to get found by blog and magazine editors who are looking to write about products on these topics as well.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.