Small Business Marketing Strategist

Tag: Free Publicity Small Business

How to Get Free PR for Your Small Business for Earth Day

If your business has any type of eco-friendly and sustainable practices, policies, packaging, events, products or services, now is the time to pitch this story for Earth Day editorial, just 8 weeks away on April 22nd.

If you’re not sure what to pitch, ask me for an idea, or try one of these:

Actual Story Headlines from 2021
  • “In Honor of Earth Day, Shop Our Editors’ Favorite Sustainable Brands”
  • “Sustainable Brands Offering Earth Day Sales, Freebies and Promotions”
  • “To Celebrate Earth Day, Here are 10 Eco-friendly Brands That Are Taking Care of the Planet”
  • “Shop Small: 50 Sustainable Products for Earth Day and Every Day”
Other Story Pitch Ideas for Earth Day Editorial
  • If you’re a realtor, pitch a story about increased demand for sustainable housing.
  • If you’re a restaurant, pitch a story about how you reduce spoilage with a menu audit.
  • If you’re a travel agent, pitch a story about your favorite eco-friendly vacation destinations.
  • If you’re a beauty salon, pitch a story about how you have eliminated all toxic ingredient products.

Remember, you need to pitch story ideas about 6 to 8 weeks prior to the actual event, so start pitching this week. If you’re successful, let me know!

If you sell eco-products, find tons of marketing tactics in my 12-Month Marketing Plan Eco-Products.

© 2022 Gail Oliver. All rights reserved.

8 Upcoming Opportunities to Promote Your Business for Free

by Gail Oliver, Online Marketing Consultant

Want to get some free publicity for your business? Below are 8 great opportunities, but you do have to pitch them a story idea now due to lead times. Blogs and local media are your best bests.

April Publicity Opportunitieshow to get free publicity for your small business

  • National Handmade Day – April 3rd
  • National Decorating Month
  • National Garden Month
  • National Pet Mon

May Publicity Opportunities

  • National Photography Month
  • Military Appreciation Month (it helps if you’re offering a discount or special offer for military personnel and veterans).
  • National Small Business Week – May 3 to 9
  • Teacher Appreciation Week – May 3 to 9 (gift guide opportunities)

If you need help writing a Publicity Pitch, I do offer a very affordable Publicity Pitch Writing Service or my Marketing Planner as it has an entire planning section dedicated to getting publicity for your business as well as creating a plan to help you track when, what and who to submit pitches to.

Good luck!

 

 

 

©2020 Gail Oliver. All Rights Reserved. Free Publicity Small Business 

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