Remember back in July when I told you, Why You Should Start Pitching to Holiday Gift Guides Now? Well, the holiday buying season is upon us and pretty much every online newspaper, magazine and blog will have a gift guide. These are great opportunities for free publicity, so here are 5 holiday gift guides you should be approaching NOW.
Today Show– This is the top holiday gift guide that appears on page one of Google search, with 24 million visits a month.
InStyle – This site comes in second, and covers all kinds of gifts from tech to beauty, with over 6 million visits a month.
Goop – Goop is from the high end lifestyle blog, but it tends to favor very expensive products for its gift guides and typically top brands.
Good Housekeeping – Good Housekeeping is a women’s magazine has been around for decades, but its online gift guides always rank high in search. They like gift ideas for all members of the family and typically under $100.
Your Local Newspaper – Don’t forget your local newspaper. Local media loves local business, so pitch the gift guide idea to the Lifestyle editor today!
How to Pitch to Get Included in a Holiday Gift Guide
You will see the name of the writer or editor on last year’s gift guide. Provided they haven’t moved on from the publication, that is who you should pitch to. Send them an email with “Product Submission for your Holiday Gift Guide” in the email subject line.
A small tip, do not attach anything to the email as this is the quickest way for your email to end up in their spam folder. Instead, include a link to the product, pricing and contact information. Keep it short and sweet, they don’t have time to read a long-winded pitch.
Good luck and let me know your success at getting your products into the holiday gift guides!
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