getting publicity Archives - Attention Getting

If you think publicity can’t help your Etsy shop, guess again. One of my long time customers, Jessica from LiveinMosaics, just got featured in the June issue of HGTV magazine!

So, how can she leverage this press to increase sales, give her shop even more trust and credibility with buyers, as well as possibly turn it into more press?

How to Maximize Your Press

Add the magazine image to her Etsy photos on every listing, not just for the address plaque shown here.
Mention the publicity in her listing description… “As seen in the June 2018 issue of HGTV magazine….”
Mention it in her Etsy shop banner.
Mention it in her Etsy shop announcement.
Mention it in her Etsy shop updates.
Post it to her social media sites and tag @Etsy in hopes they see it and repost.
Thank @HGTV on all of her social media sites in hopes that they repost the mention.
Mention it in the banner for her Facebook and Twitter profiles.
If HGTV posts it to their social media sites, be sure to comment on the posts.
Email it to all of her customers on her mailing list.
Reference the mention when trying to get future publicity for her shop.
Email Etsy’s press team in hopes that they mention it at press@etsy.com.

If you need a pitch written for your products, I do offer a very affordable Publicity Pitch Writing service. Remember, print media will be looking for 2018 holiday gift guide submissions starting in July!

Also Read:

publicity helps etsy shop

short publicity pitch examples Need some Short Story Pitch Examples?

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

Short Story Pitches for Home Products

5 Fresh Decorating Ideas to Bring Into Spring
Trend Alert: Mirrored Art
Spring Awakening: 51 Colorful iPhone Cases
Brighten Your Pad with Playful Decor
Welcome Spring with Floral Accessories Under $50
I Can’t Believe It’s From Etsy: Oil Paintings

Short Story Pitches for Baby & Kids Products

The Most Beautiful Baby Sleep Sacks
Cool Finds: Etsy Your St. Patty’s Day
7 Oz-Inspired Picks for Kids
Hit the High Seas in Our Favorite Pirate Picks
7 Animal Wallpaper Designs for Your Lil Wild One

Short Story Pitches for Fashion

50 Swimsuits under $50
7 Pinterest Boards Chic Moms Should Follow
Ditch Your Boots for These 17 Cute (and Cheap) Flats
5 Striped Tops to Welcome Spring
What to Wear with Printed Jeans
Pretty Pastel Picks for Spring

Short Story Pitches for Wedding Products

3 Great Ways to Save Cherished Wedding Memories
Vintage Navy Wedding Inspiration Board
10 Tips for Toasting at a Wedding
Great Gatsby Wedding Inspiration
Our Favorite Escort Card Ideas
Top 10: Wedding Envelope Inspiration

Short Story Pitches for Beauty Products

10 Nail Trends to Try This Spring
How to Get Better Skin by the Morning
Fix Your Most Common Beauty Problems with These Products
Spring Make-up Colors to Chase the Blues Away
The Secrets of Wearing Dark Lipstick

Short Story Pitches for Pet Products

March Essentials for Your Furry Friends
What to Pack on a Road Trip with Your Pet
From Functional to Wacky: Products to Keep Kitty Happy
Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

Movie influences with releases such as Star Trek, Superman, World War Z
Television influences with Game of Thrones Season Premiere
Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Simply Google titles such as the above and you will see the blogs that tend to write these types of articles. Then send a short email pitch to their contact info.

About Me

I’m Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! have also written pitches that have gotten my customers featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, Martha Stewart, just to name a few. Read more about my Publicity Pitch service.