It is really important to always keep an eye on Google search phrases on the rise.
I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on the rise. The great thing about Google Trends is you can customize it by country and by time period (i.e. last 7 days), so it is a great tool to keep on top of the marketplace. So I entered some product categories to see what the top rising search phrases were, for the last 3 months, worldwide.
Top Rising Google Searches for Jewelry
- Cheap Body Jewelry
- Hematite Jewelry
- Amethyst Jewelry (amethyst is the February birthstone)
- Bridesmaid Jewelry
Top Rising Google Searches for Wedding Invitations
- Fun Wedding Invitations
- Coral Wedding Invitations
- Country Wedding Invitations
- Homemade Wedding Invitations
Top Rising Google Searches for Baby Clothes
- Baby Summer Clothes
- Neutral Baby Clothes
- Crochet Baby Clothes
- Handmade Baby Clothes
- Unisex Baby Clothes
Top Rising Google Searches for Art
- Kitchen Art
- African Wall Art
- Bathroom Wall Art
- Beach Wall Art
- Kitchen Wall Art (Kitchen seems to be in big demand)
Top Rising Google Searches for Vintage
- Vintage Valentines
- Modern Vintage Boutique
- Vintage Swimwear
- Vintage Prom Dresses
- Vintage Bridesmaid Dresses
- Vintage Style Dresses
Top Rising Google Searches for Home Products
- Decorative curtain rods
- Decorative baskets
- Decorative bird cages
- Decorative wall hooks
- Decorative ceiling tiles
FINAL WORD: When you look at searches in lesser time frames, like the last 3 months, it helps you to see popular cyclical searches, such as Valentine’s, and also how far in advance people start searching for different events or seasons. For example, people are already searching for summer items. Use Google Trends to help you find where that next opportunity lies for your online business.
★ THIS BLOG POST MADE NY TIMES SMALL BUSINESS, BEST OF THE WEEK
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