Holiday gift guide 2015 Archives

by Gail Oliver, Online Marketing Consultant

If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However, today I want to give you a more current suggestion for getting holiday gift guide publicity.

how to get your products into holiday gift guides

Popular Pinners

You want to pitch to the lifestyle bloggers who are excelling at creating beautiful, comprehensive, and highly pinnable gift guides for Pinterest. One of my favorites is The Everygirl blog. Their gift guides are really well done, great at attracting attention on Pinterest and getting thousands of repins, not to mention turning up first in Pinterest search results. Other bloggers whose 2014 holiday gift guides also got huge circulation on Pinterest last year include:

All of these blogs create gift guides for every family member, every type of interest, so don’t be afraid to pitch your own category. Some of these blogs were also part of a mass marketing effort last year by a group of lifestyle bloggers, all promoting each other’s holiday gift guides, creating even wider exposure by tapping into each other’s social media following.

YouTube Vloggers

I have a feeling we will be seeing a lot more holiday gift guides on YouTube this year. Many popular “vloggers” (people with popular YouTube channels) last year did holiday gift guides that were viewed by millions of people. Granted, most of these vloggers and their audience tend to be young, but they are recommending gifts for mom, dad, boyfriend, boss, your pet, etc., so it is a wider market than you think. Vloggers are known to get paid for endorsements, however, you should still pitch to them asking for consideration as an artisan/indie seller, and hopefully they haven’t completely sold out and would still recommend your product because they like it, not just because they got paid to say so. You would likely have to send them product to show. Here are a few vloggers who had popular gift guides last year: