If you sell online and are looking for some creative marketing ideas to help increase holiday sales at your online shop, try some of these:
Don’t Just Promote Gift Ideas
Position your products not just as potential gifts, but also sell as part of the holiday experience. For example, include a fly-out on the product photo that says, “Ideal Christmas Party Outfit” or “For the Holiday Table” or “Perfect for Santa Photo”.
Offer a Flat Shipping Rate
High shipping costs do turn customers away. However, if you can’t offer free shipping, then offer a “Holiday Flat Shipping Rate” such as $8 or $9.95. This way there are no surprises at checkout and no abandoned carts.
Add a Little Holiday Décor
I love these animated “snowing” photos on West Elm’s site and the holly decorations at Ones Kings Lane.
Allow for the Creation of a Wish List
Give customers the ability to make a wish list and email it to themselves or the potential gift giver. If you can’t do that, then encourage them to pin your products to their Christmas Gift Wish Board (if they don’t have one, you just gave them the idea).
Promote Gift Cards
You should have a separate listing for a gift card and at the end of each product listing remind buyers again with either a link or icon that tells the buyer, “Can’t Decide? Go for our Gift Card, available here…”.
Create Gift Inspiration Boards
Get together with some other complimentary online stores (not competitive) and create a Gift Inspiration Board. Then all of you circulate it on your social media sites extending the reach of it even further.
Gift Inspiration Board at Eat.Drink.Shop.Love
Get Found on Social Media
Use your hash tags when promoting your products on Twitter, Tumblr, Instagram and Pinterest such as #gift, #Christmas, #GiftForHer, etc.
Remind Buyers of Less Obvious Recipients
Not all gifts are for him or her. There are a lot of searches such as, “gifts for boyfriend’s parents”, “gifts for Dad who has everything”, “gift for employees” (get those volume sales!), and “ideas for stocking stuffers”.
About Me
Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.
I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
More SEO Articles
- How a Blog Drives Crazy Traffic to this Small Business
- 365 SEO Optimized Blog Post Title Ideas
- My Easy SEO Tip to Get Your Business Found
© 2013 Gail Oliver. All rights reserved. Holiday Promotional Ideas for Your Online Shop
FOLLOW ME