how to find a business name Archives

Are you in need of some Small Business Name Ideas? I get this question all the time from clients, so below are my key points when trying to choose one for your business or brand.

Small Business Name Ideas: Does It Represent What You Sell?

While not necessary, it is impressive when a business name has a connection to what you sell. For example, the business Scentered® is a mindfulness lifestyle brand that uses the power of sense of smell as a tool to direct thoughts, emotions & actions to live happier lives. So the name is brilliant as it combines “Scent” with “Centered”.

Small Business Name Ideas: Is It Memorable?

You want a business name that is memorable the first time someone hears it. For example, the wine brand, Fat Bastard, definitely is a memorable name in a market where names are often difficult to recall. But there are drawbacks to a funny name. Does it make you think wine? Would you feel comfortable asking for it in a store? Would you gift it to your boss? So memorable but remember the goals of your brand.

Small Business Name Ideas: Is It Easy to Spell?

If you make up a name or use an acronym, you are making it challenging for your customers to find you, such as typing your name into a search engine or recommending you to a friend. For example, the brand WKND Apparel. It does represent what they sell, but by shorting the word weekend like this, people might not type it in correctly when searching for it.

Small Business Name Ideas: Is It Easy to Say?

Same issue as spelling. If the name is not easy to pronounce, you are challenging customers who speak their searches into their phones, or again, want to refer you to friends. For example, the popular appliance company Miele, is actually pronounced mee-luh, but most people pronounce it mee-lee.

Small Business Name Ideas: Is It Not Too Long?

Short names have the benefit that they can appear larger and more readable on signage, business cards, labels, etc., plus they tend to be more memorable and easier to say. For example, nail polish bottles have small labels, so short brand names like OPI and Essie make sense.

Small Business Name Ideas: Is It a Single Word?

Maybe you just want to take one word and make it your business name. For example, names like Target and Chewy are short, everyday words that are unlikely to be mis-spelt or mispronounced. The downside is that they can be very difficult to trademark as a result.

Small Business Name Ideas: Is It Your Own Name?

Maybe your name is John Smith and you want to call your business the John Smith Company. There can be issues with this. For example, you are now the brand, as opposed to what you sell. Also, if you want to sell the business one day, it will be difficult. And, if someone with the same name was to do something controversial, like become a serial killer, it wouldn’t bode well for your business.

Small Business Name Ideas: Does It Have Your Location?

Some businesses want to appeal to the lure of supporting a local or national business. For example, the Harlem Candle Company pretty much tells me where this company has its roots, and if I’m from New York, I may want to support them just for this reason.