how to get publicity for business Archives

by Gail Oliver, Online Marketing Consultant

I always tell my clients that publicity may not transpire into the results they want right away, but it does offer a lot of opportunities for your business over time.

How to Turn Your Publicity Into MORE Publicity

Include the links to the article in your email signature with a call to action line such as, “Recently featured on the blog XYZ, read it here”. An email signature program such as WiseStamp will allow you to do this.
Add a link to the article in your website and/or shop’s About page, along with the line “Recently featured on the blog XYZ” to create credibility.
Add the mention to your website or shop banner.
Post to all of your social media sites, “We are honored to have our product featured this week on the XYZ blog” and be sure to tag the blog on all posts. They will likely share/retweet with their followers.
Go to the blog’s social media pages and post a message and/or comment on the post and thank them for including you.
Do the same on their Instagram and Pinterest pages, adding a comment, sharing and liking the post.
When you post/tweet the link to social media, also include the @Etsy or @Amazon tag (if you are an Etsy or Amazon store) in hopes that their social media people take note of your press and feel it is worth sharing on their social media sites.
Add any publicity you get to the back of your business card. This helps when handing it out to local shops for wholesale orders.
Approach a business writer at your local newspaper to see if you can turn this publicity into more publicity i.e. “Local business owner’s featured on XYZ blog”. Local press coverage will help to create interest among your local buyers as well as with local shops for wholesale offers.
Ask the blog if they have a “badge” or logo you can use on your site and in your marketing materials that says, “As seen on the XYZ blog”.
Include the mention and link in your monthly newsletter to customers.

Want me to write a pitch for you? Just see my very affordable Publicity Pitch Writing Service, for any type of product or business.

ways to get free year end publicity Want some free year end publicity opportunities? I have several ones to try.

Do you have a blog? Have you ever thought about submitting it to various publications who run “Best Blogs of 2013″ lists? Why not?

In December, magazines, newspapers and blogs always inundate us with stories about the Best of Year, whether it is movies, songs, books, etc. However, this presents a good opportunity for you to get some free publicity for your small business.

1. Submit Your Business for Publicity

Start with your business. If you are a shop, promote yourself to writers and editors to be considered for a list of 10 Best New Online Shops for 2013. Or get really specific, 10 Best New Independent Fashion Shops for 2013. Think of the types of blogs that would run a story like this (Racked is a good one), or even Google a similar title to see who did a story like this last year.

2. Submit Trends for Publicity

Were your products part of a trend this year? Well use that to pitch a story to writers looking for a year-end wrap-up story, such as 2013’s Top Home Decor Trends – Foxes, and pitch it to a blog like Houzz or Apartment Therapy. Or maybe you are part of a trend that will be big in 2014. They are looking for that too.

3. Submit Your Blog for Publicity

Does your business have a blog? Then promote it to all those blogs making up their Best Blogs of 2013 lists. Maybe yours was one of the 10 Best New Blogs for Women for 2013. Think niche for the title to better your chances of inclusion. It doesn’t just have to be your blog, it can be one of your posts. PhotoShelter ran an articles last year called, Best Photography Blog Posts of 2013 and included 10 posts in 5 different categories.

4. Submit Your Marketing for Publicity

Did you do some really creative this year to market your business? Maybe something unique on social media? I have seen articles about Best Tweets of the Week so why not 2013’s Best Vine Videos by Small Businesses or Most Creative Facebook Marketing Campaigns. Sites like Mashable and Social Media Today would be interested in stories like these.

5. Submit for Local Publicity

Never forget your local market. Contact a writer or editor at your local newspaper and pitch a story about Best New Local Online Shops for 2013 or Local Businesses To Watch For in 2014.

Not only is this free publicity for you, plus you can now use the moniker in your marketing, “Chosen one of the 10 Best New Online Shops for 2013 by XYZ Magazine”.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.