Want to know how to get publicity for your business by pitching attention getting headlines. When you are trying to get publicity for your business, I have always said you have to pitch a story, not a product. Essentially, you want to give a potential headline to...
Tag: how to get publicity for your business
Should Your Small Business Create an Annual Publicity Event?
November 28, 2014
Should Your Small Business Create an Annual Event, Just for the Publicity? Annual Publicity Event: Victoria Secret Every year Victoria’s Secret, the lingerie store, creates a “Fantasy Bra”. This is a bra that they unveil at the end of their annual fashion show, and...
3 Ways to Make the Most of Your Publicity
January 20, 2014
I recently secured a feature article for one of my clients, a children’s book author, in a popular Canadian magazine called, Our Canada (a Reader’s Digest publication). Hopefully the feature transpires into sales, but there are so many other opportunities for the author to take this press...
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